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Episode 17: Understanding Digital Ministry
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Join me as I dive into the intricacies of effective digital ministry, sharing his extensive experience in building successful marketing teams and applying those insights to nonprofit work.
In this episode, I’ll emphasize the importance of understanding your target audience and defining value from their perspective. Let’s outline a strategic framework for developing digital ministry strategies centered around the ideal persona, identifying their challenges, and crafting solutions to meet their needs.
This episode equips ministry teams with a model for enhancing digital outreach, prioritizing audience experience, and providing actionable suggestions for applying these concepts.
Show Notes:The Persona-Driven Value Proposition Framework - intended to help ministry teams develop more impactful digital outreach through a persona-focused, value-centered approach
Strategy is the “Where”, “What” and "When"
Persona is the “Who”
Reaching that persona involves understanding what problems they face and how the ministry can directly address those problems through solutions.
Developing an effective strategy starts with the persona and involves determining where they spend time online, what content would be most relevant, which channels to use, and how to test efforts.
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