Words That Work: Crafting Compelling Copy in Your Art Business

The Artist's Guide to Business

Podcast Shownotes: Words That Work: Crafting Compelling Copy in Your Art Business

Episode Title: Words That Work: Crafting Compelling Copy in Your Art Business

Host: Kay Potter

Duration: [00:00:00] - [00:31:00]

Episode Summary:

In this episode of "The Artist's Guide to Business," host Kay Potter delves into the often-overlooked yet crucial aspect of art business: copywriting. The episode emphasizes the significance of copywriting in marketing and business efforts for artists, highlighting its role in building relationships, expressing unique artistic voices, and engaging with audiences.

Key topics covered include:

• The Importance of Copywriting: Understanding its role beyond mere words on a page, as a tool for relationship-building and audience engagement.
• Consistency and Uniqueness: The need for regular communication with the audience and infusing personal quirks and stories into copy to build a connection.
• Intentionality in Copywriting: Aligning copy with broader business goals and understanding its specific role in different contexts like websites, emails, and promotional materials.
• Engaging the Audience: Strategies to make copy more engaging and interactive, including calls to action and personal anecdotes.
• Dealing with Audience Drop-off: Understanding that not everyone will resonate with your message and that's okay.

Key Takeaways:

1. Copywriting is More Than Words: It's a strategic tool for artists to connect with their audience, build trust, and express their unique voice.
2. Consistency is Key: Regular communication helps in building a foundation of trust and familiarity with the audience.
3. Personal Touch Matters: Sharing personal stories and details helps in making a deeper connection with the audience.
4. Understanding the Audience: Knowing the audience's needs and struggles is crucial in crafting resonating messages.
5. Intentionality in Business Goals: Aligning copy with business objectives and understanding its role in different contexts.
6. Engagement Through Copy: Making the audience a part of the story and using calls to action to increase engagement.
7. Accepting Audience Drop-off: Losing followers can be a sign of honing in on a more engaged and relevant audience.

Call to Action:

Listeners are encouraged to apply the insights from the podcast to their own art business. They can start by reviewing and editing the copy on their website or other materials, considering the principles discussed in the episode. Kay Potter invites listeners to share their original and revised copy with her on Instagram at @theartistguidetobusiness.