074: Relationship-Based Sales vs. Cold Selling

Lead Counsel

In this episode of the Lead Counsel podcast, we dive deep into the world of sales, emphasizing the importance of relationship-building over traditional sales tactics. Whether you're a seasoned lawyer or a budding entrepreneur, this conversation is packed with insights on how to effectively sell by focusing on the needs and pain points of your clients. Tom shares his biggest pet peeve about cold DMs and why it's crucial to approach sales with genuine care and empathy. From understanding your client's challenges to becoming a trusted problem solver, this episode offers actionable strategies to transform your sales approach and build lasting, meaningful connections.

In this episode, you will hear about:

• All of life is sales; understanding and addressing your client's pain points is essential.
• Relationship-building trumps cold selling; authenticity is key to successful sales.
• Listening is more powerful than pitching; ask "How's business?" to uncover opportunities.
• Selling isn't just about closing deals—it's about helping and caring for your clients.

Resources from this episode:

TonaLaw: https://tonalaw.com/

https://www.linkedin.com/in/tonalaw/

LuvvvSocials: [e-mail]

https://www.linkedin.com/in/juliet-accomando/

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