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Why Offer International Services? A Key Competitive Advantage for Your Community Bank
Manage episode 407449340 series 3560353
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Many community banks are hesitant to offer international payments services to their customers, perceiving it to be risky and not worth the investment. But without them, they may risk losing their best customers to a larger institution. Madison Caplinger, along with Dan Caputo, VP of Global Treasury for AscendantFX, and Chasity Bruce, Customer Service Specialist for ICBB, discuss the need for international services and dispel foreign transaction myths that many bankers believe.
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