070: How Data Cloud Enhances Commerce Cloud with Salesforce Product Leaders Pree Kalyanasundaram and Sasha Golubova

Salesforce Commerce Cloud Innovations

Join us as we welcome Pree and Sasha from Salesforce to explore the critical role of data in business operations, particularly within the Commerce Cloud. Pree emphasizes the strategic use of high-quality, actionable data to make informed decisions and enhance customer experiences. Meanwhile, Sasha shares her passion for crafting innovative solutions to complex problems. We also address the anxiety retailers often feel around data collection and underscore the importance of having a solid data strategy.

Listen in as we discuss the importance of connected data in maximizing the potential of Salesforce Commerce Cloud. Discover how Data Cloud for Commerce provides valuable insights by contextualizing data, enabling businesses to avoid costly inventory mistakes and deliver personalized experiences. We also stress the necessity of breaking down data silos to unlock the full potential of integrated data, leading to smarter decision-making and innovative solutions.

Show Highlights:

• Importance of actionable, high-quality data in driving business growth and enhancing customer experiences.

• Strategies for effective data utilization to make informed decisions and boost customer loyalty.

• Innovative solutions to address retailer anxieties around data collection and management.

• Benefits of seamless integration between inventory systems and marketing efforts to prevent customer frustration.

• The power of Salesforce Commerce Cloud and Data Cloud for Commerce in breaking down data silos.

• Role of AI in enhancing data insights, optimizing supply chains, and personalizing customer experiences.

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Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

• To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.