052: Using LLM to Create Smart Promotions with Salesforce Product Leaders Pree Kalyanasundaram and Mofeyi Oluwalana

Salesforce Commerce Cloud Innovations

In this episode, we explore the world of e-commerce with Pree Kalyanasundaram and Mofeyi Oluwalana, who share their insights on analytics, smart insights, and the impact of Generative AI on commerce cloud initiatives. Discover the game-changing concept of smart promotions and how AI is simplifying the once-complex process of creating promotions. Pree and Mofeyi, with their backgrounds in product management, bring to the table their experiences and the value this technology adds to enhancing merchant experiences.

Listen in as we shed light on the advancements in Generative AI technology and its role in creating structured, smart promotions that elevate the customer experience. Our guests discuss the existing capabilities of Generative AI in suggesting and potentially executing promotions, illustrating Salesforce's proactive approach in the industry. They also touch on the broader impact of Generative AI, from personalizing customer interactions to summarizing data insightfully, and offer advice to brands considering adopting this technology.

Get inspired to leverage the tools available through platforms like Salesforce to start small and embrace the AI-driven future of commerce.

Show Highlights:

• Generative AI's role in simplifying the creation of smart promotions for e-commerce.

• Insights into customer-centric innovation and enhanced merchant experiences with AI technology.

• Discussion on the blend of AI efficiency and human insight in crafting effective promotions.

• The importance of rigorous testing and human oversight in AI-generated promotions.

• Starting small with generative AI tools and ensuring ethical considerations and data privacy.

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Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.