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S3E3: Masterminding Creative Platforms with James Lees, Strategy Director at Matter Of Form
Manage episode 407346405 series 3559540
Indhold leveret af Juliet Watkins-Rees and Matter Of Form. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Juliet Watkins-Rees and Matter Of Form eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Always armed with a pen and something sharp to say, James was the perfect victim for What The Luxe’s first video episode. He and Anant begin by debunking innovation myths and misconceptions surrounding the U/HNW cohort before moving through the subjects of status, digital assets, healthy friction in the customer experience, the importance of rewarding behaviours, creating ritual and the industry’s tendency to conflate observation with insight – punctuated with subtle innovation anecdotes and valuable case studies.
25 episoder
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