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How Do Brand and Culture Intersect? [with Cast & Crew’s Alex George]
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What happens when a brand has a really good culture and a really good brand? What kind of impact can they have? What’s the intersection there?
Rachel turns to content strategy expert, Alex George. Alex has led brand and digital marketing strategy for powerhouse brands—think Meta, PayPal, Huffington Post, and Tech Crunch in collaboration with global consumer brands like General Mills, Unilever and Coca-Cola. He currently looks after brand strategy and growth for Cast & Crew, a leading payroll-, accounting- and HR solutions partner for the film, tv, streaming, and live entertainment industries.
His answer? The sky is the limit. Corporate brands may get a bad rap, but they can influence culture at scale for the better. Press play to hear his take.
Link up with Alex: https://www.linkedin.com/in/alexjgeorge/
Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts
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