Google & SEO Advice

Mission Control Podcast

In this episode, Mike discusses situations where you've enrolled in Google Local Services or Google Guaranteed and are not closing leads. When this is the case, rather than continuing to spend money, it's often best to take a step back, discover the root of the issue, and correct it before proceeding.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : [e-mail]

Let's Connect! ==== ==== ====

Website: https://bit.ly/3NQXXKK

Facebook: https://bit.ly/3xH8VaT

Linkedin: https://bit.ly/3RWTSyr

00;00;00;03 - 00;00;18;28 Michael Stearns You should not be spending money on Google. This is the case if and I know. I know. I run a marketing agency. We do a lot of Google ads and SEO and stuff like that and it's very productive. But if you are in a situation where you enroll in Google local services or Google Guaranteed and you are not closing leads, right?

00;00;19;00 - 00;00;35;25 Michael Stearns There's myriad reasons why that would be the case. But if you notice that you're not closing leads, you're not generating revenue out of the money that you're putting out into Google. Don't invest in the Google ads, Don't invest into SEO. Before you do that, isolate, try to understand why are we getting leads? But they're not converting into sells.

00;00;35;29 - 00;00;53;02 Michael Stearns Right? And maybe it's how the calls are being handled. Maybe it's that you're not answering the phone. Maybe it's that your sales process can use improvement. It doesn't matter what the reason is, but we just know that we're putting money out or we're not getting money back in return, which is counterproductive. It's not what we want when we're advertising our business.

00;00;53;05 - 00;01;12;00 Michael Stearns So before a marketing agency tells you, Hey, you should be doing SEO, you should be doing Google ads, if you notice that you have this issue and you're not closing leads from Google, ultimately it's the same person, the same type of person, the same intent when they're coming to Google. If they're clicking Google guaranteed or they're clicking your ad, the maps organic doesn't matter, right?

00;01;12;02 - 00;01;40;17 Michael Stearns Let's clean up, figure out what our issues are, why we're not closing those opportunities that are already coming in. Then once we figure that out, solve the problem and we're generating revenue as a result of the financial output that we have going on, then we can say, okay, let's invest here, here or here. And what makes sense for you might make sense for somebody else, might not make sense for somebody else, but at least you can make an informed decision and have the best chance of your marketing and advertising yielding return and being productive as possible.

00;01;40;24 - 00;01;46;04 Michael Stearns Make sure you share this with somebody that would benefit from it. And if you'd like, match that subscribe button.