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137. Why You Should Never Sell Using Pain with the April Fool Marcus Cauchi
Manage episode 409929073 series 3558585
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This episode is also available on YouTube: https://youtu.be/rf0Bxlh8diY
Do you want you, or your product or service to be tied to a feeling of pain? That's a considerable red flag, and our guest, Marcus Cauchi, explains why. Marcus challenges traditional sales methodologies, advocating for a pain-free discovery process and embracing objections as accelerators in the sales journey.
What you'll learn:
- Why buyer safety is critical to your success.
- Why business values must align with customer needs
- Why it's time to embrace a more ethical approach to sales.
- What is the Seller Code, and how you can be part of it.
Resources:
The Seller Code - thesellercode.org
Giving Voice to Values: How to Speak Your Mind When You Know What's Right - by Mary C. Gentile
Full Funnel Freedom https://fullfunnelfreedom.com
Sandler on Instagram https://www.instagram.com/sandler_yyc/
Sandler in Calgary - www.hamish.sandler.com/howtosandler
Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/
Sponsorship or guest inquiries - podcast@fullfunnelfreedom.com
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