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Jana Goodbaum, Co-Founder Happy Wolf
Manage episode 410839964 series 3558049
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As a brand strategist, the kid’s snack market has been interesting to watch. One of the brands leading the way is Happy Wolf. Co-founder, Jana Goodbaum in sharing behind-the-scenes of how they’re bringing a fridge-fresh kid snack bar to market.
With a career background in marketing and advertising (within plot twist - fast food!) Jana leveraged her experience and spoke with over 700 parents looking for a clean snack product.
Learn how Jana found the right manufacturing partner, sourcing the right ingredients, and breaking through in the fridge category.
This is an encouraging interview especially for parents launching brands!
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