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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
From Skadden, Fintech Focus is a podcast exploring the latest global legal and regulatory issues in the fintech space, from dealmaking and finance trends, to advancements in AI and digital currencies, to the implications of regulatory and enforcement priorities. Whether you’re an investor, CEO or in-house counsel, we’ll help you get up to speed quickly on developments impacting the fintech industry. If you’re enjoying Fintech Focus, be sure to subscribe in your favorite podcast app so you don’t miss any future episodes. Additional information about Skadden can be found at Skadden.com. Disclaimer Fintech Focus is a podcast by Skadden, Arps, Slate, Meagher & Flom LLP, and Affiliates. This podcast is provided for educational and informational purposes only and is not intended and should not be construed as legal advice. This podcast is considered advertising under applicable state laws.
From Skadden, Fintech Focus is a podcast exploring the latest global legal and regulatory issues in the fintech space, from dealmaking and finance trends, to advancements in AI and digital currencies, to the implications of regulatory and enforcement priorities. Whether you’re an investor, CEO or in-house counsel, we’ll help you get up to speed quickly on developments impacting the fintech industry. If you’re enjoying Fintech Focus, be sure to subscribe in your favorite podcast app so you don’t miss any future episodes. Additional information about Skadden can be found at Skadden.com. Disclaimer Fintech Focus is a podcast by Skadden, Arps, Slate, Meagher & Flom LLP, and Affiliates. This podcast is provided for educational and informational purposes only and is not intended and should not be construed as legal advice. This podcast is considered advertising under applicable state laws.
With regulators increasingly scrutinizing IT and security risks for fintechs, host Joseph Kamyar invites Skadden colleague Susanne Werry for a discussion about the EU’s Digital Operational Resilience Act (DORA), which becomes effective next month. The act is expected to compel financial entities and relevant technology providers to reexamine existing contracts, policies, procedures and governance arrangements. Susanne, Frankfurt-based counsel in the Cybersecurity and Data Privacy and Artificial Intelligence Groups, offers important takeaways as 2025 draws near. While some companies are well on the way to DORA compliance, she notes, others are in the early stages. 💡 Meet Your Host 💡 Name: Joseph Kamyar Title: European Counsel, Corporate at Skadden Specialty: “Fintech Focus” host and European counsel Joseph Kamyar advises on a wide variety of corporate transactions, including cross-border private mergers and acquisitions, fundraisings, joint ventures, corporate reorganizations and general corporate matters, with a particular focus on the financial services, technology and media sectors. Connect: LinkedIn | Email 💡 Featured Guest 💡 Name: Susanne Werry What she does: Susanne Werry has extensive experience advising international and domestic clients on issues relating to cybersecurity, data privacy and artificial intelligence. Her work includes counseling multinational clients on strategic projects, crisis management, regulatory compliance and M&A transactions. Organization: Skadden Words of wisdom: “Some clients and lots of third-party providers in the markets are drawing up their DORA supplements to their contracts to address the stringent requirements and also to provide their customers with DORA packages, including information that the financial entities will request as part of their own extensive due diligence applications.” Connect: LinkedIn | Email Connect with Skadden ☑️ Follow us on X and LinkedIn . ☑️ Subscribe to Fintech Focus on Apple Podcasts , Spotify , or your favorite podcast app. Fintech Focus is a podcast by Skadden, Arps, Slate, Meagher & Flom LLP, and Affiliates . This podcast is provided for educational and informational purposes only and is not intended and should not be construed as legal advice. This podcast is considered advertising under applicable state laws.…
When it comes to AI in the consumer financial services context, U.S. laws lag somewhat behind the technology. But as Darren Welch explains in this edition of “Fintech Focus,” regulators are indeed targeting AI. Skadden consumer financial services partner, Darren Welch joins host Joseph Kamyar in this episode of “Fintech Focus” for a discussion on AI in the fintech sector, specifically fair lending and consumer protection. Darren breaks down how regulators enforce transparency in lending decisions and how lenders can mitigate risk. He notes: “We’ve worked with a lot of clients on helping them set up their fair lending testing protocols and responding to regulatory inquiries about fair lending testing.” 💡 Meet Your Host 💡 Name: Joseph Kamyar Title: European Counsel, Corporate at Skadden Specialty: “Fintech Focus” host and European counsel Joseph Kamyar advises on a wide variety of corporate transactions, including cross-border private mergers and acquisitions, fundraisings, joint ventures, corporate reorganizations and general corporate matters, with a particular focus on the financial services, technology and media sectors. Connect: LinkedIn | Email 💡 Featured Guest 💡 Name: Darren Welch What he does: A consumer financial services partner in Washington, D.C., Darren Welch advises a broad range of companies and individuals in regulatory investigations, enforcement proceedings and examinations, as well as in civil litigation on all types of consumer financial services issues. Organization: Skadden Words of wisdom: “ In September of 2023, the bureau issued a circular focused specifically on credit denials by lenders using AI. And that circular reminds creditors that they must provide accurate and specific reasons to consumers indicating why their loan applications were denied, including in circumstances where the creditor uses one of these AI models.” Connect: LinkedIn Connect with Skadden ☑️ Follow us on X and LinkedIn . ☑️ Subscribe to Fintech Focus on Apple Podcasts , Spotify , or your favorite podcast app. Fintech Focus is a podcast by Skadden, Arps, Slate, Meagher & Flom LLP, and Affiliates . This podcast is provided for educational and informational purposes only and is not intended and should not be construed as legal advice. This podcast is considered advertising under applicable state laws.…
U.K. regulators, as well as regulators worldwide, are taking a tough line on corporate crime.To guide fintechs on the current landscape, Jonathan Benson joins the latest episode of “Fintech Focus” to discuss trends and developments that we’re seeing for fintechs regarding sanctions compliance. Tune in to this conversation led by host Joseph Kamyar as they discuss recent cases and offer takeaways for fintechs that find themselves navigating several regulatory bodies, multiple jurisdictions and evolving regulatory priorities. 💡 Meet Your Host 💡 Name: Joseph Kamyar Title: European Counsel, Corporate, Skadden Specialty: “Fintech Focus” host and European counsel Joseph Kamyar advises on a wide variety of corporate transactions, including cross-border private mergers and acquisitions, fundraisings, joint ventures, corporate reorganizations and general corporate matters, with a particular focus on the financial services, technology and media sectors. Connect: LinkedIn | Email 💡 Featured Guest 💡 Name: Jonathan Benson What he does: Based in London, Jonathan Benson is a counsel in Skadden’s White Collar Defense and Investigations Group. He has extensive experience advising on complex sanctions, national security, business compliance and trade-related matters. Organization: Skadden Words of wisdom: “Fintechs should also be alive to the new U.K. failure to prevent fraud defense, which we’re expecting to come into force early next year.” Connect: LinkedIn | Email Connect with Skadden ☑️ Follow us on X and LinkedIn . ☑️ Subscribe to Fintech Focus on Apple Podcasts , Spotify , or your favorite podcast app. Fintech Focus is a podcast by Skadden, Arps, Slate, Meagher & Flom LLP, and Affiliates . This podcast is provided for educational and informational purposes only and is not intended and should not be construed as legal advice. This podcast is considered advertising under applicable state laws.…
Host Joseph Kamyar is joined for this episode of “Fintech Focus” by Susanne Chishti , founder of FINTECH Circle , for a look at the U.K. fintech investment landscape, in particular investment levels and trends and how they’re shaping deal terms in the U.K. They also look at the various fintech verticals and their increased use of AI, among other industry topics. 💡 Meet Your Host 💡 Name: Joseph Kamyar Title: European Counsel, Corporate at Skadden Specialty: “Fintech Focus” host and European counsel Joseph Kamyar advises on a wide variety of corporate transactions, including cross-border private mergers and acquisitions, fundraisings, joint ventures, corporate reorganizations and general corporate matters, with a particular focus on the financial services, technology and media sectors. Connect: LinkedIn | Email 💡 Featured Guest 💡 Name: Susanne Chishti What she does: Susanne Chishti is the founder and chair of FINTECH Circle and a FTSE board member. As investor and editor of The FINTECH book series, she is a non-executive director of CMC Markets PLC and Crown Agents Bank. Organization: FINTECH Circle Words of wisdom: “I say, if you’re an entrepreneur and you want to maximize the capital and the valuation for your fintech company, it is important to have multiple fintech investors aiming to get in, because then you can ensure that you’ve got strong competition, which drives up the valuation, gives you better terms, and also allows you to not be being caught in a late-stage due diligence.” Connect: LinkedIn Connect with Skadden ☑️ Follow us on X and LinkedIn . ☑️ Subscribe to Fintech Focus on Apple Podcasts , Spotify , or your favorite podcast app. Fintech Focus is a podcast by Skadden, Arps, Slate, Meagher & Flom LLP, and Affiliates . This podcast is provided for educational and informational purposes only and is not intended and should not be construed as legal advice. This podcast is considered advertising under applicable state laws.…
In this follow-up to episode three’s discussion about growth-stage fintechs navigating workforces in a regulated environment, host Joseph Kamyar is joined by Skadden colleagues Helena Derbyshire and Sebastian Barling for a conversation about how fintechs can manage the exits of senior employees and managers. Helena and Sebastian cover topics including processes for dismissing employees, requirements for dismissals at regulated firms, and legal considerations regarding post-employment restrictions, such as non-competes. 💡 Meet Your Host 💡 Name: Joseph Kamyar Title: European Counsel, Corporate at Skadden Specialty: “Fintech Focus” host and European counsel Joseph Kamyar advises on a wide variety of corporate transactions, including cross-border private mergers and acquisitions, fundraisings, joint ventures, corporate reorganizations and general corporate matters, with a particular focus on the financial services, technology and media sectors. Connect: LinkedIn | Email 💡 Featured Guests 💡 Name: Helena Derbyshire What she does: Helena Derbyshire has over 20 years of experience advising employers and senior executives on a wide range of employment issues, ranging from strategic advice on the labor law aspects of corporate transactions and business reorganizations to the day-to-day employment matters faced by business managers. Organization: Skadden Words of wisdom: “Employers shouldn't be too hidebound by the worry about an employee having a protected characteristic, because as long as you've got a genuine reason to be doing what you're doing, you’ve got a defense to a discrimination claim. You need to keep that at the front of your mind. If there's a good reason, it's fine.” Connect: LinkedIn Name: Sebastian Barling What he does : Sebastian Barling provides U.K. and EU financial regulatory advice to businesses in the financial services sector. Organization : Skadden Words of Wisdom : “It is very important for regulated firms to understand the circumstances around a senior departure, much more so than in the unregulated sector. This is on the basis that regulated firms need to understand whether someone is, broadly, a good or bad leaver … as well as ensuring that the firm complies with its obligations to operate with integrity and due skill care and diligence.” Connect : LinkedIn Connect with Skadden ☑️ Follow us on X and LinkedIn . ☑️ Subscribe to Fintech Focus on Apple Podcasts , Spotify , or your favorite podcast app. Fintech Focus is a podcast by Skadden, Arps, Slate, Meagher & Flom LLP, and Affiliates . This podcast is provided for educational and informational purposes only and is not intended and should not be construed as legal advice. This podcast is considered advertising under applicable state laws.…
For growth-stage fintechs, managing a rapidly growing workforce within a structured regulatory environment can be a challenge. Sebastian Barling and Damian Babic join host Joseph Kamyar for this episode of “Fintech Focus” to guide fintech employers on this fluid regulatory environment. They share insight into necessary documentation to factor into the onboarding process of senior hires, key employment law considerations to keep in mind and potential disciplinary actions that regulators can bring 💡 Meet Your Host 💡 Name: Joseph Kamyar Title: European Counsel, Corporate at Skadden Specialty: “Fintech Focus” host and European counsel Joseph Kamyar advises on a wide variety of corporate transactions, including cross-border private mergers and acquisitions, fundraisings, joint ventures, corporate reorganizations and general corporate matters, with a particular focus on the financial services, technology and media sectors. Connect: LinkedIn | Email 💡 Featured Guest 💡 Name: Sebastian Barling What he does: Sebastian Barling is a partner in Skadden’s Financial Institutions Regulatory Group. He provides U.K. and EU financial regulatory advice to businesses in the financial services sector. Organization: Skadden Words of wisdom: “Any fintech senior manager will be subject to an ongoing assessment that they remain suitable for their role. And this is going to be particularly relevant in more fluid organizations where roles can change quickly or headcount may be limited and responsibility allocated narrowly.” Connect: LinkedIn | Email Name: Damian Babic What he does: Damian Babic is counsel in Skadden’s labor and employment practice in London. He advises employers on a full range of employment issues. Organization: Skadden Words of wisdom: “Given the protections that employees have in the workplace, it’s even more important to have robust hiring and vetting procedures in place before offers are made. And that's to ensure that management time and cost is not wasted later on in the process when managing someone out of the business.” Connect with Skadden ☑️ Follow us on X & LinkedIn . ☑️ Subscribe to Fintech Focus on Apple Podcasts , Spotify , or your favorite podcast app. Fintech Focus is a podcast by Skadden, Arps, Slate, Meagher & Flom LLP, and Affiliates . This podcast is provided for educational and informational purposes only and is not intended and should not be construed as legal advice. This podcast is considered advertising under applicable state laws.…
There have been big headlines in the world of AI over the past few weeks. In this episode of Skadden’s “Fintech Focus” podcast, host Joseph Kamyar is joined by Nicola Kerr-Shaw to discuss AI safety within the fintech sector. They delve into recent developments, including the EU AI Act and the U.K.-U.S. landmark agreement on AI safety. The episode also covers key takeaways for financial service entities regarding the EU AI Act, practical compliance strategies for fintechs, contractual risks that are starting to emerge for businesses concerning client-facing AI tools and privacy questions surrounding safeguarding personal data in the AI space. 💡 Meet Your Host 💡 Name: Joseph Kamyar Title: European Counsel, Corporate at Skadden Specialty: “Fintech Focus” host and European counsel Joseph Kamyar advises on a wide variety of corporate transactions, including cross-border private mergers and acquisitions, fundraisings, joint ventures, corporate reorganizations and general corporate matters, with a particular focus on the financial services, technology and media sectors. Connect: LinkedIn | Email 💡 Featured Guest 💡 Name: Nicola Kerr-Shaw What she does: Counsel Nicola Kerr-Shaw , a key member of our global Cybersecurity and Data Privacy Practice and authority on AI-related issues , represents financial institutions, technology companies and other businesses in matters pertaining to AI, cybersecurity, data and privacy, and emerging technologies. She works in tandem with companies to creatively and effectively help them achieve their commercial goals. Organization: Skadden Words of wisdom: “Financial institutions have been using a form of AI for years and for a wide range of purposes. Financial services is also heavily regulated already. And so AI had therefore been developed within a sensible and controlled environment in a way which ensures continued compliance with financial regulation.” Connect: LinkedIn | Email Connect with Skadden ☑️ Follow us on Twitter & LinkedIn . ☑️ Subscribe to Fintech Focus on Apple Podcasts , Spotify , or your favorite podcast app. Fintech Focus is a podcast by Skadden, Arps, Slate, Meagher & Flom LLP, and Affiliates . This podcast is provided for educational and informational purposes only and is not intended and should not be construed as legal advice. This podcast is considered advertising under applicable state laws.…
On this inaugural episode of the “Fintech Focus” podcast — which will examine trends and developments throughout the fintech space — Skadden attorneys Joseph Kamyar and Azad Ali kick off a series that will look at the extent to which regulators are dictating fintech investment terms. To begin the series, Joseph and Azad take a look at neobanks — which have been garnering much attention in the press — and reflect on how regulators have shaped neobank fundraisings over the past couple of years.They also provide insights into the shift in neobank fundraising strategies post-PRA guidance. 💡 Meet Your Host 💡 Name: Joseph Kamyar Title: European Counsel, Corporate at Skadden Specialty: Joseph Kamyar advises on a wide variety of corporate transactions, including cross-border private mergers and acquisitions, fundraisings, joint ventures, corporate reorganizations and general corporate matters, with a particular focus on the financial services, technology and media sectors. Connect: LinkedIn | Email 💡 Featured Guest 💡 Name: Azad Ali What he does: Azad Ali leads Skadden’s U.K. and EU financial services regulation practice, which covers a wide spectrum of sectors including banking, investment banking, market infrastructure, fintech, asset management, insurance and regulated businesses generally in the London and European markets. Organization: Skadden Words of wisdom: “Common Equity Tier 1 is a key part of a bank's capital structure for regulatory purposes. It includes ordinary share capital, as well as other items such as retained profits. It is regarded as the highest quality of regulatory capital as it is the most loss absorbent and subordinated to other tiers of capital.” Connect: LinkedIn | Email Connect with Skadden ☑️ Follow us on Twitter & LinkedIn . ☑️ Subscribe to Fintech Focus on Apple Podcasts , Spotify , or your favorite podcast app. Fintech Focus is a podcast by Skadden, Arps, Slate, Meagher & Flom LLP, and Affiliates . This podcast is provided for educational and informational purposes only and is not intended and should not be construed as legal advice. This podcast is considered advertising under applicable state laws.…
From Skadden, Fintech Focus is a podcast exploring the latest global legal and regulatory issues in the fintech space, from dealmaking and finance trends, to advancements in AI and digital currencies, to the implications of regulatory and enforcement priorities. Whether you’re an investor, CEO or in-house counsel, we’ll help you get up to speed quickly on developments impacting the fintech industry. Disclaimer Fintech Focus is a podcast by Skadden, Arps, Slate, Meagher & Flom LLP, and Affiliates. This podcast is provided for educational and informational purposes only and is not intended and should not be construed as legal advice. This podcast is considered advertising under applicable state laws.…
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