Leveraging Partnerships to Fuel Industry Change

Health Marketing Collective

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne sits down with Frank Jaskulke, Vice President of Innovation at Medical Alley. With 20 years of experience in fostering collaboration within the healthcare industry, Frank is here to share his insights on building a culture of innovation and the importance of cross-sector partnerships. Medical Alley was founded with a mission to keep the community at the forefront of health innovation, positioning the industry to be the best on earth. Frank emphasizes the necessity of viewing competition and collaboration not as opposites but as interconnected elements of a sophisticated and flourishing ecosystem. He discusses how technology can serve as a bridge between differing sectors and highlights the essential role of empathy in fostering successful partnerships. Sara and Frank share several high-profile examples of both successful and failed collaborations in healthcare, examining what factors contributed to their outcomes. Through these stories, Frank underscores the importance of taking calculated risks and budgeting for these innovations, all while ensuring alignment with an organization’s mission and purposes. In this episode, Frank shares examples from his own career, including legislative successes and groundbreaking collaborations that have had a significant impact on healthcare. He also offers valuable advice for staying ahead of market changes and trends in an industry that is constantly evolving. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: 1. The Power of Collaboration: Frank Jaskulke explains why collaboration is vital in healthcare, emphasizing a mindset of abundance over scarcity. Strong, cross-sector partnerships, particularly between healthcare and technology, are key to driving innovation and addressing industry challenges. 2. Budgeting and Calculated Risks: Innovation necessitates risk. Frank stresses the importance of budgeting for risk and ensuring organizational buy-in before pursuing innovative ventures. This strategic approach ties back to an organization’s core mission, leading to more effective and purpose-driven innovations. 3. Failed and Successful Collaborations: Learning from the past is essential. Frank discusses notable examples of both failed (like Haven) and successful (like DOCSI and triValence) collaborations, drawing lessons that can guide future partnerships in the healthcare sector. 4. Staying Ahead of Trends: Engaging with industry professionals and maintaining a startup mentality are crucial for staying ahead of market changes. Frank highlights trends like the increased executive activity on LinkedIn and the shift towards digital health as pivotal movements shaping the future of healthcare. 5. Cultural Change and Preventive Medicine: Shifting from a reactive to a proactive healthcare system focused on preventive medicine is critical. Frank and Sara discuss the cultural changes needed to prioritize prevention and wellness, illustrating how incentivizing organizations and changing public behavior can lead to a healthier society. [embed]https://youtu.be/-7f6ErhZXDk[/embed] About Frank Jaskulke Frank is the VP of Innovation at Medical Alley where he leads startup, international, and corporate innovation efforts to ensure the Medical Alley community is the epicenter of health innovation and care. www.medicalalley.org www.linkedin.com/in/frankjaskulke/