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16: The Most Effective Lead Generation Strategy for Roofing Companies
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In this episode of the Small Town Roofer Podcast, Scott interviews Gavin Shenhav from Masterlyne Corporation. They delve into Gavin's journey in the roofing industry, highlighting his transition from construction sales to founding his own business. Gavin shares his unique approach to customer care and lead generation through door knocking. He discusses the structure of his team, which includes canvassers and sales representatives, and the importance of training and maintaining high standards for subcontracted crews. The conversation also touches on the benefits of using a CRM system to streamline operations and improve customer communication.
Show Highlights:
- Gavin's background in the roofing business
- Approach to customer care
- Process of generating leads through door knocking
- Insights into the roofing industry
- Journey from construction sales to starting his own business
- Canvassing and lead generation approach
- Transitioning leads to sales representatives
- Discussion about door knocking and its effectiveness
- Lead generation methods and challenges
Links and Resources
Website: Masterlyne Corporation
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