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RFM161 – Which AI Tools Agencies can use to provide UGC services for their clients
Manage episode 376810916 series 3510896
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Main talking points include:
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Part 2 of a mini-series about User Generated Content – go back and check out episode 160 about what UGC is, how to create a UGC strategy and how agencies can help clients with UGC as a service.
The benefits of these tools are where the efficiencies lie for agencies. It's the tools that make this process scalable so you can sell it to 100+ clients and know you'll get reliable results for all of them.
NB: I'm not suggesting you use ALL these tools, but explore the options that will work for your agency and your process. AI tools are just like any other tool - don't pay for something if you're not going to meaningfully use it.
Key AI tools to note (most of these are for brand monitoring, social media management and content curation):
- TINT is a social content aggregator that helps agencies collect, curate, and share UGC from across social media. TINT uses AI to automatically tag and categorize content, making it easy for agencies to find the right content for their campaigns. TINT also provides analytics on UGC performance, so agencies can track the impact of their campaigns.
- Nosto (formerly Stackla) is a user-generated content (UGC) management and marketing platform that uses AI to discover and curate online content. It can assist in selecting high-quality UGC, tracking how UGC influences conversions, and understanding which content resonates best with your audience.
- Social Native is a platform that helps agencies collect and showcase UGC on their website and social media channels. Social Native uses AI to automatically tag and categorize content, and it also provides analytics on UGC performance.
- Crowdfire is a social media management platform that helps agencies track and analyze their social media performance. Crowdfire also provides tools for scheduling posts, engaging with followers, and running contests. Crowdfire's AI-powered tools can help agencies find and curate UGC, and they can also help agencies track the performance of their UGC campaigns.
- Sprout Social is another social media management platform that helps agencies track and analyze their social media performance. Sprout Social also provides tools for scheduling posts, engaging with followers, and running contests. Sprout Social's AI-powered tools can help agencies find and curate UGC, and they can also help agencies track the performance of their UGC campaigns.
- Yotpo: Yotpo is an eCommerce marketing platform that allows you to collect, curate, and manage UGC such as reviews, photos, and Q&A. Its AI capabilities can help in identifying trends, and can also assist in displaying the right content to the right customers at the right time.
- Canva's Content Planner: Though primarily a design tool, Canva's Content Planner feature uses AI to suggest the best times to post on various social media platforms, helping to maximize engagement with your UGC.
- Chat GPT and GPT-4: A powerful language processing AI that can generate human-like text. It can be used to create content, answer questions, translate languages, and even to help in creating more personalized responses to user comments.
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