Baloo: Saudi Arabia's booming music scene - From behind closed doors to 750k+ festival goers in 3 years

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‘I didn’t expect this to happen in my lifetime’, Chief Creative Officer of MDLBEAST, Baloo is next on the podcast, and what an insightful conversation it was. Before private events went public in 2019 in Saudi Arabia, with the establishment of the General Entertainment Authority, Saudi’s music scene had been thriving for the past two decades behind closed doors. So what was growing up, partying, and for artists, developing your sound and DJing skills without being able to perform publicly at that time? Baloo explains this time and the transition to what is now the fastest-growing music scene in the world, through his eyes and as part of one of the biggest and strongest platforms in music, MDLABEAST. MDLABEAST is home to XP Music Futures which accelerates the growth of MENA’s music industry with an annual 3-day music conference in Riyadh, Soundstorm music festival which was formed by 200+ artists, 750k+ visitors and 4 days of non-stop music and dancing in 2021, MDLBEAST radio and multiple record labels. “NEXT IS MORE. We are here to amplify the unseen. We are investing in talent, music innovation, world-class production and fresh content. We're bringing together communities to create, make noise and inspire generations.” Find out more about XP Conference and Soundstorm Festival 2023 here: https://mdlbeast.com/