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The RevOps Review - With Jeff Ignacio and Chris Kierz - Lead Scoring, Intent Scoring and Creating Alignment
Manage episode 428473324 series 3489883
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Our host Jeff Ignacio sits down with Chris Kierz, Head of Marketing Operations at Jasper. They discuss having multiple sources of truth and different CRM infrastructures. They also look into lead tracking, lead scoring and intent scoring. Finally, they discuss the marketing-to-sales handoff and how this can be improved through a sales-accepted lead stage. Check out more from Chris’ playbook: https://www.cognism.com/fix-your-funnel/chris-kiertz
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