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The Art of Impact-Driven Branding: Insights from Rich Kozak
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🚀 Discover the Secrets of Impactful Branding with Expert Rich Kozak! 🚀
✅ Dive into the art of branding with clarity and vision.
✅ Rich Kozak joins Brett Deister on Digital Coffee: Marketing Brew to spill the beans on effective branding strategies.
✅ Learn essential tips to shape your brand's perception and reach your target audience effectively.
✅ Equip yourself with knowledge to elevate your branding game. Tune in now for invaluable insights! 🌟
🎧 Don't miss out on this enriching episode—Perfect your brand's impact today!
3 Fun Facts
1. Rich Kozak transitioned from being a coffee drinker to a tea enthusiast due to health and fitness reasons.
2. The conversation touches on the role of coffee and chocolate in fueling the branding industry.
3. Rich's company, Impact Driven Publishing, extends to marketing elements like book writing and PR to enhance brand strategy.
Timestamps:
00:00 Digital Coffee Marketing discusses PR, email, branding.
05:43 Empower change, define brand, make impactful contributions.
06:36 Impact Driven Branding: Attract people with heart.
10:03 Straight talk coaching for experienced professionals.
16:29 Define brand, craft messaging, time marketing decisions.
17:35 Consistent brand language shapes perception and success.
21:42 PR connects value with media outlets effectively.
27:00 Understanding audience perception leads to effective communication.
29:52 Understanding impacts feels like love, familiarities.
34:24 AI reuses content, offers great benefits. Language transformation.
36:00 Write, edit, align, and optimize for brand.
38:43 Align brand actions with desired impacts for success.
43:45 Schedule 30-minute talk with Rich at calendly.com/richbrands.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media!
👕 Check out our mech: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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