96. Growing An 8-Figure Men’s Skincare Brand w/ Kelley Thornton

The Brand Builder Show

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11M ago 44:40

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Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue.

Explore Tiege Hanley: https://www.tiege.com/

Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/

Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

Talking Points

00:00 - Introduction to Guest: Kelley Thrornton
02:05 - Introducing the Brand and the Journey So Far
05:02 - Navigating Brand Failures and the Decision to Restart
06:56 - The Motivation Behind a Fresh Start
09:37 - Challenges and Considerations in Bringing on a Partner
14:17 - Ideation, Product Selection, and Initial Development Challenges
22:38 - Maintaining a Premium Brand Image Despite Competitive Pricing
24:04 - Strategies for Launching the First Product
26:35 - Leveraging Partner Audiences and Sales Strategy
29:41 - Implementing Subscriptions as a Business Framework
34:23 - Insights into the Operational Side of the Business
36:49 - Future Plans: Selling the Business and Beyond
40:53 - Closing Thoughts and Insights from Kelley

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