66. Louis Smith: Leveraging The Compound Benefits Of Ecommerce SEO

The Brand Builder Show

There are more marketing channels available to eCommerce marketers than ever before, but some core strategies continue to stand the test of time.

One such strategy is Search Engine Optimization, often the non-sexy option in an industry searching for quick wins.

However, for those willing to put the work in and have the patience required, the benefits of eCommerce SEO are well worth the wait.

In this week’s episode of the Brand Builder Show, we’re joined by eCommerce SEO expert Louis Smith.

We talked about:

• How to set up your brand’s website for maximum SEO benefit
• What pages you should be prioritizing in order to maximize revenue
• A step-by-step strategy for growing your organic traffic
• And much more!

If you want to build an organic traffic channel that continues to compound over time (so the work you do today is still working for you in years to come), then this is a must-listen episode.

Episode Links

• Louis’ Website
• Louis’ LinkedIn

Talking Points

00:00 Introduction to Guest: Louis Smith

02:05 Background of Louis

05:54 Louis’ favorite five

08:17 What makes SEO a powerful channel?

09:53 SEO Strategy that a beginner can adapt

12:15 What topical authority means

13:55 Content strategy that a brand should have when there are not a lot of informational topics behind their products

16:33 Things you can do to make sure site speed is good on Shopify

20:05 Good site structure that will help for SEO purposes

26:09 Link building in SEO

29:31 What brand owners should be aware of in Shopify

33:25 Louis’ take on AI

37:49 Theme that’s going to help with SEO

39:16 Where to find Louis