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62. Quartile’s Bradley Davis: The Truth About Amazon PPC Automation
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There’s no denying that Amazon PPC has become a more time-consuming endeavor over the years.
As more and more brands advertise on Amazon, it’s no longer a simple set and forget ad platform.
Instead, savvy Amazon sellers need to lean into advanced strategies and automations to save time and make their resources go further.
In this latest episode of The Brand Builder Show, we sit down with Bradley Davis from Amazon PPC automation experts Quartile to discuss:
- How Amazon PPC automation really works
- The growth benefits of automation in all areas of business
- What aggregators like Thrasio are doing differently with Amazon PPC
- And much more!
If you want to level up your Amazon PPC game, don’t miss this episode!
Episode Links
Talking Points
00:00 Introduction to Guest: Bradley Davis
01:17 Background of Bradley Davis and Quartile
05:00 Brad’s favorite five
10:50 Concept of PPC Automation
12:55 Business size and threshold before exploring PPC Automation
14:20 Advice to people who are afraid of moving to automation
17:20 More about Quartile’s approach on campaigns
23:45 Pros and cons of Quartile vs an agency
25:36 Advertising strategy for Quartile’s successful clients
27:12 Brad talks about their new product
31:09 Thoughts on AI’s future developments
35:52 Final thoughts on PPC and Quartile
37:29 Where to find Brad
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