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53 - The Art of Persuasion: Using Literature to Elevate Home Service Businesses with Lisec Ghostwriting's Joshua Lisec
Manage episode 397399823 series 3410761
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Your host, Arthur Yon, talks with the Founder and President of Lisec Ghostwriting, Joshua Lisec. Joshua's journey began with a fascinating transition from novelist to ghostwriter and, ultimately, a business persuasion expert. Joshua's story is filled with unexpected twists, as his literary prowess caught the attention of entrepreneurs who sought his skills to pen their own stories. This marked the beginning of his venture into the world of ghostwriting, where he honed his craft in business persuasion.
Joshua emphasized the importance of understanding the ideal customer profile (ICP) and leveraging unique marketing tools, such as coffee table books, to attract leads. He shared how these books act as a portfolio of work, showcasing before-and-after transformations that inspire potential clients and establish authority in the industry.
Joshua discussed the essence of ghostwriting, which he described as the skill of making others' words resonate with the reader. He revealed the secret to crafting compelling content: knowing the ICP intimately and addressing their deepest needs and urgencies. This approach ensures that the message reaches the audience and persuades them to choose one's services over others.
To learn more about Joshua's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Arthur's work at NEST Protection Plan? Check out his website at https://nestpp.com/.
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