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Taking control of your results with PRMG's Chief Lending Officer, Kevin Peranio
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In this episode of Batting 1,000, Dale Vermillion sits down with Kevin Peranio ("KP"), the Chief Lending Officer at Paramount Residential Mortgage Group (PRMG). KP shares his insights on thriving in the mortgage industry despite the challenges of a high-rate environment. He emphasizes the importance of a better, faster, and more competitive approach, underlining the significance of personal value propositions, technological integration, and responsive customer service.
KP also discusses the strategies that successful loan originators are employing, such as using multiple marketing technologies and focusing on debt consolidation opportunities. This conversation is packed with practical advice and industry wisdom, making it a must-listen for mortgage professionals aiming to excel in today’s market.
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In This Episode
Better, faster, competitive
KP introduces the principle of prioritizing better service, followed by faster and competitive approaches in the mortgage industry.
The relevance of UVPs (starts at 5 mins 45 secs)
Discussing how individual originators can stand out through their unique value propositions beyond their company's tech stack or pricing.
The art of integrating tech stacks (starts at 11 mins)
KP talks about the crucial role of integrating various technologies, including CRMs and digital marketing tools, to enhance efficiency and client relationships.
Traits that win in any market (starts at 18 mins)
The conversation delves into the necessity of being intentional, proactive, and responsive to clients’ needs, emphasizing that these traits can significantly impact success rates.
Cracking the CODE on high-rates (starts at 27 mins)
Dale and KP discuss opportunities for refinancing and consolidating debt in high-rate markets, highlighting how originators can still close significant volumes by addressing consumer debt.
Soundbites
"You have to say better first because, as an originator, that's the one thing that you control." — Kevin Peranio
"Responsiveness is critical. It shows you care and it impacts your success rate." — Kevin Peranio
"Tech allows you to compress your time and reduce friction, making your business scalable." — Kevin Peranio
"The key to success is high tech, high touch. Use technology for efficiency but build personal relationships for trust." — Kevin Peranio
"In today's market, you need to quadruple your efforts to achieve the same results as in lower rate environments." — Kevin Peranio
About Kevin Peranio
The Chief Lending Officer for PRMG (Paramount Residential Mortgage Group), Kevin Peranio oversees every facet of PRMG’s loan process, with a focus on customer satisfaction and quality control. Prior to this role, KP served as a Regional Manager at First Magnus Financial from 2001 to 2007, and then as the Chief Operating Officer at North Star Lending from 2007 to 2010. KP received a Bachelor’s of Science in Advertising Business from the University of Texas at Austin.
Connect with KP
LinkedIn → linkedin.com/in/kevin-peranio-6a56801/
About Dale Vermillion
Having trained over 1,000,000 lending professionals and worked with over 600 organizations, Dale has compiled the best practices of the nation’s top producers into a practical and proven system that has helped countless individuals build lasting relationships with their borrowers, strengthen and expand their referral partnerships, and achieve greater personal and professional success than they thought possible.
Dale is a 3x HousingWire Vanguard, a member of the 2022 Global Mortgage 100, and 2021 Mortgage Professional America Housing Industry Icon. He’s also the proud author Navigating the Mortgage Maze (Moody Publishing) and the Founder of Mortgage Professionals Providing Hope.
Connect with Dale
LinkedIn → linkedin.com/in/dalevermillion
Facebook → facebook.com/dalevermillionofffical
Twitter → twitter.com/dalevermillion
Website → dalevermillion.com
Email → listen@dalevermillion.com
About Batting 1,000
Batting 1,000 with Dale Vermillion is a production of Mortgage Champions, a VCI company. Produced and edited by Jake Vermillion. Music by Envato Elements. Copyright 2024 © Vermillion Consulting, Inc., All Rights Reserved.
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