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Indhold leveret af Cara Pitts. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Cara Pitts eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Indhold leveret af Cara Pitts. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Cara Pitts eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
I Can’t Believe I’m Vegan - where we will be stirring up some spicy conversation, bringing you simple and practical cheat codes to a vegan lifestyle.
Indhold leveret af Cara Pitts. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Cara Pitts eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
I Can’t Believe I’m Vegan - where we will be stirring up some spicy conversation, bringing you simple and practical cheat codes to a vegan lifestyle.
One of the first complaints people will have when they talk to you about eating vegan is how expensive it is to eat that way. It can be if you’re using all the meat replacements in the freezer section, but it doesn’t have to be. First big tip is to cook your own food. Try not to depend on meat replacements. You can even make some really cheap things like ramen work, if you use your own seasoning. Try to shop only once a week and use what you have. It’ll help to prepare and plan meals ahead of time. When you do shop, stick to the outer perimeter of the store because that’s where the produce and healthier options tend to be. Staples like beans and rice are great to buy in bulk. If you are at a fast food place, just get the salad. Before you go though, research which dressings are available that are vegan and know if you’ll have to ask for no cheese, no egg, or no meat. It can be done as long as you’re clear on your goals and you stick to them. You can search for vegan restaurants near you using https://www.happycow.net/ We’ll be sharing updates on salad dressings and restaurants in our community! https://icbiv.captivate.fm/supersecret Music credit: Cafe Lounge by FASSounds A Podcast Launch Bestie production Mentioned in this episode: Join the community >>…
We learned these the hard way, so listen up! We’re diving right into some huge tips that will make things much easier. DO bring snacks! You can’t make good decisions hangry. DON’T just trust when someone tells you something is vegan. People don’t always know what that means. DO take a B12 supplement. Experiment with protein shakes and quick breakfasts that’ll keep you full longer, but… DON’T depend on processed foods. That’ll get you in a rut really quickly. DO have a plan to curb your cravings. DON’T feel like you have to give up on eating out. It can be done, just do your research ahead of time. You can search for vegan restaurants near you using https://www.happycow.net/ We’ll be sharing updates on salad dressings and restaurants in our community! https://icbiv.captivate.fm/supersecret Music credit: Cafe Lounge by FASSounds A Podcast Launch Bestie production Mentioned in this episode: Join the community >>…
Before going vegan, there were some things we wish we knew. The journey got so much easier once we figured out what to do in these 5 areas: Knowing what restaurants were in our area with vegan options. Not all restaurants that have a vegan option will come up on a vegan restaurant search, so look around and find them. Knowing our triggers and how to avoid getting hangry. Starting out especially, the hardest part was making sure that there were enough snacks available so we didn’t default to something easy and fall off the wagon. Knowing what food that wasn’t meat related was actually vegan. There are often non-vegan ingredients. Finding a local vegan community. It always helps to find like-minded people to share ideas and resources. Know and use your alternate protein sources. You can search for vegan restaurants near you using https://www.happycow.net/ Don't want to give up your sweet tooth? Who said you had to? Head over to southernrootsvegan.com where we recreate southern classics with a vegan twist. Use promo code PODCAST for 20% off your first order! Join our community at https://icbiv.captivate.fm/supersecret Music credit: Cafe Lounge by FASSounds A Podcast Launch Bestie production Mentioned in this episode: Join the community >>…
Welcome back! Today we’re going to talk about how to manage road snacks, eating out, and how to feel full. Going on road trips or going out to restaurants can be difficult, but preparation is key. Here are some tips from our experiences: Pack lots of snacks. Research restaurants before you go and if there’s no vegan option there, eat before you go. Know yourself and your limitations. Bring your own dish to family functions or potlucks. If you’re ever in San Antonio, definitely check out Binge Kitchen, Project Pollo, Cake Thieves, Blissful Burgers, and Earth Burger. You can search for vegan restaurants near you using https://www.happycow.net/ Don't want to give up your sweet tooth? Who said you had to? Head over to southernrootsvegan.com where we recreate southern classics with a vegan twist. Use promo code PODCAST for 20% off your first order! Join our community at https://icbiv.captivate.fm/supersecret Music credit: Cafe Lounge by FASSounds A Podcast Launch Bestie production Mentioned in this episode: Join the community >>…
With me today is my husband Marcus and we’re going to talk about how he was able to change his diet overnight and why he really decided to. We’ll touch on how to help your kids transition to a vegan diet, the importance of snacking, our goals for Southern Roots to be a part of senior care, and much more. You can search for vegan restaurants near you using https://www.happycow.net/ Don't want to give up your sweet tooth? Who said you had to? Head over to southernrootsvegan.com where we recreate southern classics with a vegan twist. Use promo code PODCAST for 20% off your first order! Join our community at https://icbiv.captivate.fm/supersecret Music credit: Cafe Lounge by FASSounds A Podcast Launch Bestie production Mentioned in this episode: Join the community >>…
When you think of “vegan,” what comes to mind? I had always assumed that it was a white hippie thing. You don’t see many people of color when you do a google search of vegans. However, 2 of the 3 leading causes of death in the black community are stroke and heart disease. It doesn’t have to be this way. Those who enjoy a mostly plant-based diet are 52% less likely to develop heart issues, but you don’t have to give up your soul food. Black culture has been programmed to eat foods like chitlins, ham hocks, and neck bones in greens, but that doesn’t have to define our blackness. Our ancestors didn’t have a choice and they ate what they had to to survive slavery. They didn’t have DoorDash. There’s no reason for us in 2022 to keep eating like this. When I switched over to veganism myself, I was my grandmother’s caregiver and I slowly made changes for her as well. After just a few months her labs were greatly improved, she had more energy, better memory, and she went off her diabetes medication. What you eat is supposed to nourish your body, not knock you out. I recommend a couple of documentaries for you this week: “The Invisible Vegan” and “Feel Rich; Health Is The New Wealth” You can search for vegan restaurants near you using https://www.happycow.net/ Don't want to give up your sweet tooth? Who said you had to? Head over to southernrootsvegan.com where we recreate southern classics with a vegan twist. Use promo code PODCAST for 20% off your first order! Join our community at https://icbiv.captivate.fm/supersecret Music credit: Cafe Lounge by FASSounds A Podcast Launch Bestie production Mentioned in this episode: Join the community >>…
If you’re lucky enough to be able to make the switch to veganism all at once, I’m proud of you! Some of us have to transition more slowly. In this episode we'll sort through the mind trash we tell ourselves about this vegan journey. Here are some tips I have if you need to move slowly: Slow and steady. Make one change at a time. When switching to meat replacements, don’t forget the seasoning. Make sure you’re eating enough calories. If you fall short, don’t beat yourself up. You can start fresh at your next meal. Always be prepared for potlucks and eating out, even if that means keeping a stash of protein shakes at work. Be prepared for the unsolicited advice. People are waiting for you to fall short, but you don’t have to let it get to you. Try a fruit and vegetable challenge with your family to get them more on board with you. Educate your kids, but let them make their own decisions when possible. You can search for vegan restaurants near you using https://www.happycow.net/ Don't want to give up your sweet tooth? Who said you had to? Head over to southernrootsvegan.com where we recreate southern classics with a vegan twist. Use promo code PODCAST for 20% off your first order! Join our community at https://icbiv.captivate.fm/supersecret Music credit: Cafe Lounge by FASSounds A Podcast Launch Bestie production Mentioned in this episode: Join the community >>…
There’s so many opinions going around about how hard it is to go vegan and cut things out of your diet. Today, I’m going to break down some of those for you. Be ready to take some notes, because I’ll be tossing out some recipes! First up, dairy. Remember all the “Got Milk?” ads when we were kids? Did you ever wonder why so many kids are always bloated and gassy with stomach aches? Bingo. There are plenty of other ways to get enough calcium, like kale, collard greens, and chia seeds. Feel free to experiment and find which plant-based milks work best for you. I like the extra creamy oat milk, personally. Next, it’s too expensive. Are there some vegan foods that are expensive? Yes. Are there some non-vegan foods that are expensive? Yes. People pay for what they want to pay for. The great thing is that more people want vegan food options so the demand is rising and that helps drive prices down. Many people starting out with a vegan diet look for the meat replacements, but there are plenty of ways to use vegetables like mushrooms in the same way you would use meat. Have you heard anyone tell you that vegan food doesn’t taste good? Why wouldn’t you use seasonings like you always did? What about protein? Beans are a great way to get your protein in, also soy, peas, broccoli spinach, nuts, and tofu. Some of my favorite brands are Impossible Meat, Thai Kitchen, Nature’s Charm, and Beyond Sausage. Don't want to give up your sweet tooth? Who said you had to? Head over to southernrootsvegan.com where we recreate southern classics with a vegan twist. Use promo code PODCAST for 20% off your first order! Join our community at https://icbiv.captivate.fm/supersecret Music credit: Cafe Lounge by FASSounds A Podcast Launch Bestie production Mentioned in this episode: Join the community >>…
I never expected to become a vegan. I was always a very picky eater - think little kid birthday party food. Pizza, chicken nuggets, mac & cheese, fries, and never a vegetable. Living in San Antonio, everything was BBQ and our diet was very cheese heavy. My husband and I watched a few documentaries about the food industry and decided to make the change for good. He was able to change cold turkey, but I had to do it in stages. Back in 2017, I was a full time caregiver for my grandmother and my then-fiance had gotten laid off from his job. As fate would have it, I had already become the go-to baker in my family and had created some vegan donuts that were a hit at our church and everywhere we took them. The church convinced us to apply for the local new business accelerator, and our family and community came together to get our bakery, Southern Roots, off the ground. Don't want to give up your sweet tooth? Who said you had to? Head over to southernrootsvegan.com where we recreate southern classics with a vegan twist. Use promo code PODCAST for 20% off your first order! Wanna know a secret?? Join the community >> Music credit: Cafe Lounge by FASSounds A Podcast Launch Bestie production Mentioned in this episode: Join the community >>…
Can I tell you a secret? Going vegan was difficult for me. There, I said it. Now I'm ready to spill the tea on all the mistakes that I've made so you don't have to. In this podcast, we'll be stirring up some spicy conversation and bringing you simple and practical cheat codes to an easy vegan lifestyle. I'm so excited for you to start listening to these episodes. So say it with me. I can't believe I'm vegan. Don't want to give up your sweet tooth? Who said you had to? Head over to southernrootsvegan.com where we recreate southern classics with a vegan twist. Use promo code PODCAST for 20% off your first order!…
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