Why you should say goodbye to email newsletters
Manage episode 446529775 series 3331587
One thing that makes me sigh is when your website says 'sign up to our email newsletter'. Today I am going to share with you why this strategy doesn't work, and how to give your email marketing a revamp. We are going to look at email marketing strategies that work, and how you can implement them in your wedding business.
Time Stamps:
- 00:00 - Introduction to Email Marketing
- 00:08 - The Problem with Newsletters
- 00:48 - Why Email Marketing Outperforms Social Media
- 01:17 - Understanding Deliverability and Reach
- 03:18 - Alternatives to Traditional Newsletters
- 04:29 - Effective Strategies for Collecting Emails
- 11:28 - The Importance of Value in Email Marketing
- 19:11 - Implementing Competitions and Quizzes
- 20:29 - Creating Engaging Content for Your Audience
- 28:06 - Final Thoughts and Next Steps
Mentioned in this episode:
Wedding Show Success workbook
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