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Ethical Marketing: A Guide for Podcasters with Chrysa Sto
Manage episode 444275445 series 3323952
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➡️ Are you looking to grow your business and connect with your audience in a meaningful way?
In this episode, we explore the world of ethical marketing and how it can transform your podcast and business practices.
I'm joined by Chrysa Sto, a seasoned podcast consultant and manager for ethical and eco-conscious service businesses. Chrysa shares her insights on implementing ethical marketing principles in podcasting and beyond.
What is Ethical Marketing?
Discover the core principles of ethical marketing:
- Transparency in your campaigns and communications
- Putting your audience's needs first
- Avoiding pushy or manipulative tactics
Learn why these principles are crucial for building trust and long-term relationships with your listeners and customers.
Implementing Ethical Marketing in Your Podcast
Chrysa offers practical tips for integrating ethical marketing into your podcast, including:
- Crafting thoughtful ad placements
- Creating authentic, value-driven content
- Using clear, honest language in your promotions
Ethical Marketing Challenges and Solutions
We discuss common ethical marketing challenges podcasters face and provide actionable solutions:
- Balancing promotion with valuable content
- Avoiding misleading "live" workshop claims
- Crafting genuine, non-pushy sales messages
Key Takeaways for Ethical Podcast Marketing
- Be transparent: Clearly communicate what your audience can expect
- Prioritise human connection: Focus on building relationships over quick sales
- Use AI responsibly: Ensure AI-generated content aligns with your authentic voice
By embracing these ethical marketing principles, you'll create a podcast that not only grows your business but also genuinely serves your audience.
Connect with Chrysa:
https://www.linkedin.com/in/chrysasto/
If you have any questions or would like some help with your podcast, book a podcast enquiry call.
Can I ask a favour?
If you enjoyed the episode, I'd love it if you could leave me a review.
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Thanks so much!
I'd love to connect with you on social!
You can find me on:
Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!
Need some extra support? Book a 90-minute Podcast Strategy Session
Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!
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