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Make your content discoverable, even by accident
Manage episode 322924284 series 3317433
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Eva, a content strategist and founder of Zon Digital Services, has a focus on creating posts and articles that get found by the people who are looking for information relating to specific topics.
In this podcast, Eva explains that in order for your audience to see your content popping up in their Google results or Facebook news feeds, we need to first convince the search engines that what we are presenting is valuable to the people we want to reach.
So how do we prove to Facebook and all of the other marketing platforms out there that people want to see our content? Find out in this week’s podcast.
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