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Sporting and Entertainment Event Ticketing, How Dynamic Pricing Works, Bobblehead Nights, Hustle Being Undefeated and Getting Cheeks in Seats with Travis Apple of Logitix
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Episode 101 is with Travis Apple of Logitix. Travis oversees all revenue for Logitix as the organization continues to bring innovation to the ticketing landscape in sports and entertainment. Apple’s extensive sports industry experience includes overseeing ticket sales and service for organizations in the NBA and MLB. Apple joins an experienced team at Logitix that works with over 400 teams and properties from the MLB, NFL, NBA, NHL, NCAA, and other live event companies across the sports, music, performing arts, and entertainment industries. As CRO, Apple connects the ticket-selling world to Logitix’s unique platform that analyzes millions of real-time data points and provides up-to-the-minute insights within the live event marketplace.
Travis knows ticketing! We discuss the customer/fan experience, dynamic pricing, and his strategy for getting “cheeks in the seats”. Of course I ask him the best time to buy tickets on the secondary market and what strategies we should use to get the best deals/tickets.
Travis is also an award-winning author, weekly podcast host of the show 52 Weeks of Hustle, and business strategist. we talk about his podcast and his reasons for starting it/doing it. He also gives his advice on the book writing process.
Earlier in his career, Apple was the Vice President of Ticket Sales & Service for the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Arizona Rattlers (AFL), and Northern Arizona Suns (G-League). Before his time in Arizona, he was the Senior Director of Ticket Sales for the Orlando Magic (NBA) and the Director of Business Development for the Pittsburgh Pirates (MLB). He started his career with the Atlanta Hawks (NBA), Atlanta Thrashers (NHL), and State Farm Arena. Prior to that, he was Vice President of Ticket Sales & Service for the Miami Marlins (MLB) and Senior Director of Team Marketing and Business Operations (TMBO), where he oversaw ticketing for all of the NBA, WNBA, and G-League teams.
As always, this episode is powered by the J. Stein Law Firm – a personal injury law firm in Atlanta, GA – www.jsteinlawfirm.com.
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