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Roz Brabner - The playbook for growing a mid sized E-Commerce business
Manage episode 306409889 series 3003148
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Roz Brabner is the Head of E-commerce at Pai Skincare.
Roz is responsible for growing DTC revenue for Pai, as well as bringing the brand story to life through digital channels, and aligning the company’s offering with their customer’s values.
Before moving to Pai Skincare, Roz held several roles in the corporate world, giving her a unique approach to growing founder-led e-commerce brands.
We talk about:
- The transition from being a small E-Commerce business to a medium-sized one
- What success in e-commerce looks like
- How she builds the brand building at Pai Skincare
- Live shopping events and their impact
- Sustainability within a competitive market
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