Episode 1: Predictive Analytics In A Nutshell A 15-Minute Guide To Predictive Analytics podcast

A 15-Minute Guide to Predictive Analytics

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

A 15-Minute Guide to Predictive Analytics «
Episode 1: Predictive Analytics in a Nutshell

for 4 år siden 15:41

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What exactly is predictive analytics? We are going to chat with two industry experts in the power generation and asset performance management industries on that exact definition, and how you can use it to improve your operational data to improve efficiency, increase safety, and reduce expenses.

6 episoder

Episode 1: Predictive Analytics in a Nutshell

published for 4 år siden

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MP3•Episode hjem

6 episoder

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A 15-Minute Guide to Predictive Analytics

1
Episode 6: Predictive Analytics in the Chemical Industry 14:39

for 3 years siden14:39

14:39

A chat with industry experts in specialty chemicals and asset performance management on how to optimize your operational data to improve efficiency, increase safety, and reduce expenses for your enterprise.

A 15-Minute Guide to Predictive Analytics

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Episode 5: Analytic investment during an economic downturn 16:13

for 3 years siden16:13

16:13

When the global economy faces a downward trend, shockwaves pummel across many industrial sectors. Business leaders must be ready to make clear, strategic decisions that prepare operations for future uncertainties. Though this concept might seem counter-intuitive, the right may be to invest in future-proof infrastructure that is flexible, focused, and highly-leverages asset performance and operational data.…

A 15-Minute Guide to Predictive Analytics

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Episode 4: Implementation for Data Engineering 17:55

for 4 years siden17:55

17:55

Once you get the right layered approach to analytics in place, you need to deploy those resources into the process operations. To explain how this is done, Solution Architect, Gopal Gopalkrishan, and Technical Advisor for OSIsoft (now part of AVEVA), Curt Hertler return to go through the implementation and also discuss a hydrocarbon energy use case as an example on how projects like these are executed.…

A 15-Minute Guide to Predictive Analytics

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Episode 3: Advanced Analytics with a Layered Approach 15:38

for 4 years siden15:38

15:38

For data quality, the scope of your analytics has to be understood in the context for how the data is used. When it comes to predictive maintenance, the analytical requirements must be framed around the right layered approaches, such as descriptive-diagnostic-predictive-prescriptive. In this episode, two solution and technical architects explore a layered approach to analytics for use cases in data quality, condition-based/predictive maintenance, process diagnostics, and more.…

A 15-Minute Guide to Predictive Analytics

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Episode 2: A Strategic Transition to Predictive Analytics 19:04

for 4 years siden19:04

19:04

For many companies, the goal is to leverage operational data to deliver actionable insights across the enterprise. In the times of the Internet of Things, Artificial intelligence, and Big Data, technology can transform these insights into positive results for both management and end-users. But where do you begin the strategic transition from simple data visualization to predictive analytics that truly change the dynamics. Andre Brocklebank, Systems Optimization Manager at Visy Industries, describes the digital transformation process reached at Visy to achieve this goal for their mill and manufacturing systems.…

A 15-Minute Guide to Predictive Analytics

1
Episode 1: Predictive Analytics in a Nutshell 15:41

for 4 years siden15:41