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5 Ways To Boost eCommerce Conversion, Revenue and Profitability with Kevin Howe
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Podcast Episode 159 of the Make Each Click Count Podcast features Kevin Howe, the President and Co-Founder of Three29, a Sacramento-based web design, and online advertising group that believes online and mobile marketing solutions provide the best ROI and brand reach available to businesses.
Kevin Howe, emphasizes the importance of PageSpeed for e-commerce websites, which is often overlooked. He discusses the checkout flow in e-commerce and the battle between single-page and multi-page checkout processes. He highlights the importance of understanding how customers move through the checkout process to increase purchase commitment. Kevin also talks about customer expectations regarding free shipping and why it is important to make customers aware of how they can qualify for free shipping to improve conversion rates and average order value (AOV).
In this episode, listen as Kevin and I discuss the importance of considering buying psychology in marketing. Kevin recommends maintaining consistency between the ad and product page imagery and messaging to keep the emotional connection intact. Find out the impact of e-commerce tools like Shopify on website design and user experience.
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ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
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