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Why PR Matters for Your Startup and Entrepreneurial Journey
Manage episode 436187068 series 2947012
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Mickie Kennedy, founder of eReleases, is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Small businesses and start ups desperately need press release services they can actually afford which gives them access to the media and to a national newswire – all with a personal touch. PR can benefit businesses by increasing visibility, improving SEO, and generating meaningful results. It can be more cost-effective than paid advertising and can have a big impact on small businesses.
In this episode Mickie shares his journey in the world of PR and press releases. He discusses the power of storytelling in press releases and the importance of finding your unique selling proposition (USP). He emphasizes the impact of earned media and how it builds trust and credibility. He also highlights the need for personalized and targeted press releases, tailored to different publications and provides examples of successful PR campaigns with strategic and creative approaches.
https://www.ereleases.com/plan/
Takeaways
Press releases should incorporate storytelling and highlight the unique selling proposition (USP) of a business.
Earned media, such as articles and mentions in publications, builds trust and credibility.
Press releases should be personalized and targeted to different publications.
Including a brag book or showcasing earned media can increase conversions.
PR is a complement to sales and can drive sales by creating awareness and interest. PR can be a cost-effective way to increase visibility and generate meaningful results for businesses.
Implied linking in articles can improve SEO even without a direct URL link.
Successful PR campaigns can have a big impact on small businesses, sometimes generating millions of dollars in revenue.
Influencers can play a role in PR outreach, especially when they incorporate press releases into their content.
Video is a potential future direction for news and media, and businesses may benefit from incorporating video into their PR efforts.
Continuous learning and staying open to feedback are key to success in PR and business.
The joy of seeing small businesses succeed is a rewarding aspect of working in PR.
New Episodes every Monday!
How Press Releases Can Boost Your Small Business Visibility: Insights from Mickie Kennedy
Why PR is Essential for Your Startup
How Storytelling in Press Releases Can Elevate Your Brand
Why Affordable PR is the Key to Growing Your Business: Mickie Kennedy’s Advice
How Targeted Press Releases Can Build Trust and Credibility for Your Business with Mickie Kennedy
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