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Richard Parsons on Why B2B Needs Don Draper Part.1
Manage episode 295880412 series 2943626
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Richard Parsons is the Co-Founder and Managing Director at True, one half of the creative spark for this podcast series.
True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact.
We talk about:
- What being 'a bit more Don Draper' means to him
- Richard's purpose behind launching this podcast
- Why he co-founded True
- Richard's take on ABM and how it should be done properly
- What makes great work stand out
We hope you enjoy our fascinating conversation with Richard.
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