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087 - Grow Your Online Course With the Right Keywords
Manage episode 339897986 series 2931779
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In episode 87 of the SEOLeverage Podcast, Gert Mellak discusses using the right keywords to grow your online course. He explains how to conduct effective keyword research, including choosing the right terms and avoiding keyword stuffing. The episode highlights the importance of understanding search intent and including clear calls to action to improve engagement and conversions.
There are so many things that you need to consider when writing an article or an online course in order for it to rank in Google Search. You just don’t write whatever you like, but you need to prepare with the right keywords. You can test what related keywords come up by doing a search for a similar article you want to write about. Keywords are really about connecting concepts, similar to connecting dots in an old children’s game to come up with a picture or a drawing. You also need to have a call to action in your article so that people reading it will be able to take the next step, which is what you really want in order to grow your online course.
Podcast Highlights:
00:01 Prologue
01:39 Invitation to experience the demo of the SEOLeverage tool
02:54 How to find the right keywords when writing a course? (...Where would the right keywords come from first?)
04:09 Where else do we need to check for keywords for the content you want to write about?
05:18 What research tools can you use to look for keywords?
06:00 How do you ensure that Google is able to connect enough dots or concepts to understand that the article you wrote is relevant and has a lot of value?
07:21 Why is there a need to have a call-to-action in the article you are writing about?
08:05 Invitation to book a demo with Gert
08:48 End
Resources:
The SEO Leverage App - https://seoleverage.com/app/
UberSuggest Keyword Tool - https://neilpatel.com/ubersuggest/
Ahrefs - https://ahrefs.com/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
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