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Indhold leveret af Jack Shaw & Colin McMillan, Jack Shaw, and Colin McMillan. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jack Shaw & Colin McMillan, Jack Shaw, and Colin McMillan eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Indhold leveret af Jack Shaw & Colin McMillan, Jack Shaw, and Colin McMillan. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jack Shaw & Colin McMillan, Jack Shaw, and Colin McMillan eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Wrong Term Memory is a podcast from Glasgow hosted by Jack and Colin. Get bonus content on Patreon
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193 episoder
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Indhold leveret af Jack Shaw & Colin McMillan, Jack Shaw, and Colin McMillan. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jack Shaw & Colin McMillan, Jack Shaw, and Colin McMillan eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Wrong Term Memory is a podcast from Glasgow hosted by Jack and Colin. Get bonus content on Patreon
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Hosted on Acast. See acast.com/privacy for more information.
193 episoder
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Wrong Term Memory
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Called them back after 6 missed calls. Spoke to three lovely fellas. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Wrong Term Memory
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Little bit of context. This guy called me twice before this call and was super excited up until I told him my account number was 12345678. He called back and told me he got cut off. This is the third call about an hour later. The first few minutes are missing because I had to get the iPad to record it. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
The lads chat about their recent tv and movie habits before discussing more nonsense and strange things they have read on the internet this week. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Why did Josh Seiter do what he did? Jack has always read Josh being described as a ' former Bachelorette star ’ and always thought this was a little unfair: who is he? Is he "an attention seeking troll who is mocking trans people. All he has ever done has been to get attention and make money off of it"? Or, is there more to the man? Listen to the conversation, now! Further notes The sex offender (Adam Graham) was said to have been given an apology after being called 'son' by a female prison officer. Adam Graham claims prison staff treat trans women 'like men'. In October 2022, a Freedom of Information request obtained by The Times showed that Cornton Vale had a transgender prison population of 16, half of whom had begun the transitioning process following their conviction. At one point, that population included Katie Dolatowski, a convicted child-sex offender who spent time there in 2022 after breaching a restriction of liberty order. Gender Recognition Reform (Scotland) Bill Key changes include removing the requirement for a medical diagnosis, instead allowing individuals to self-declare their gender. Applicants would need to meet criteria around residency and age, with the minimum age for application being lowered from 18 to 16. The bill also shortens the required time that individuals must live in their acquired gender to three months (or six months for 16- and 17-year-olds), followed by a three-month reflection period to ensure the decision is made with due consideration. The Edinburgh Rape Crisis Centre ERCC's trans-inclusionary policy led to J. K. Rowling establishing Beira's Place, a support and counselling service for women who are survivors of sexual violence in Edinburgh which does not employ or serve transgender women. Mridul Machindra Wadhwa (born 1978, a transgender woman) is an Indian-born Scottish women's rights and anti-domestic violence campaigner. She is also a trans-activist. She previously served as Chief Executive Officer of Edinburgh Rape Crisis Centre. In September 2024, Wadhwa resigned from the ERCC following a review commissioned by Rape Crisis Scotland. The review found 93 percent of survivors felt hopeful about their future after their time with the ERCC. It noted only 2 instances of survivors avoiding the ERCC as a result of their policies In May 2024, an employment tribunal gave a decision in favour of Roz Adams, who was constructively dismissed by Edinburgh Rape Crisis Centre. The tribunal found Adams, who identifies as a "sex realist", had been unfairly targeted due to her gender-critical belief that service users should be able to specify the sex of their support staff. The Cass Report Evidence on puberty blockers : The report found that the evidence on puberty blockers is insufficient, but also acknowledges their efficacy for some trans young people. The report recommends more evidence be gathered through compulsory medical trials. Long-term outcomes : The report found that there is no good evidence on the long-term outcomes of interventions to manage gender-related distress. Clinical care : The report recommends that children and young people with gender incongruence or dysphoria receive the same standards of clinical care, assessment, and treatment. Quality improvement and research infrastructure : The report recommends quality improvement and research infrastructure to strengthen the evidence base underpinning care. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
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Jack and Colin are here with the usual nonsense and unprepared podcasting. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Wrong Term Memory
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1 What was Trending on Google in the Year 2000 - Part 2 40:21
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Another suggestion from Andy, who again joins us to look at the Google trends of the year 2000! In Part 2 we look at Napster Big Brother The Sims WWF Sydney Olympics Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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1 What was Trending on Google in the Year 2000 - Part 1 44:48
44:48
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Another suggestion from Andy, who again joins us to look at the Google trends of the year 2000! In Part 1 we look at Pokemon Dragon Ball Eminem Christina Aguilera Britney Spears We also say probably libellous stuff about P Diddy. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
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If you enjoy Andy or Aliens check him out - https://thatufopodcast.com/ Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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1 Active and Recent Serial Killers, Fesshole and Today I Learned... 36:35
36:35
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Jack and Colin look into the most active serial killers of the last few years as well as some of the ones still at large. Also time for some Fesshole and random stuff. This is a drop to get you all excited and that.. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
Jack and Colin sat down about about three months ago on Patreon and had a catch up on what's been going on in life, and feeling old. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Come join the fun https://www.patreon.com/wrongtermmemory Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Wrong Term Memory
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1 Wee neds on electric scooters with Andy from That UFO Podcast 29:06
29:06
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Jack and Andy from That UFO Podcast answer some of your questions. Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Wrong Term Memory
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1 #NazcaMummies and Blockbuster Video with Andy from That UFO Podcast 1:02:52
1:02:52
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Andy from That UFO Podcast joins Jack to talk about stuff. Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Wrong Term Memory
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1 Donald Trump's Favourite Conspiracy Theories 38:00
38:00
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Colin and Jack discuss a list of conspiracy theories promoted by Donald Trump . Send us a DM or email hello@wrongtermmemory.com if you want a chance to win a couple of tickets to see Darren Connell 's live stand-up night, Just One More Laugh, at Club 45 @Blackfriars in Glasgow on Wednesday 29 May. Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
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Wrong Term Memory
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From the article: 15 Glasgow Urban Legends Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Wrong Term Memory
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1 If you were going to be reincarnated as a dinosaur, which would you choose? 25:16
25:16
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This was on Patreon ages ago Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Wrong Term Memory
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1 Asking 'Creative' Interview Questions 57:24
57:24
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Jack asks Colin 10 interview questions, including 'We finish the interview, and you step outside the office and find a lottery ticket to win £10 million. What would you do?' Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
This was on Patreon ages ago. Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Wrong Term Memory
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1 What's the weirdest thing you've all ever seen someone do in a bar? 59:59
59:59
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Jack and Shane from CROpod answer listener questions. What are the biggest animals Shane thinks Colin and Jack could knock out? Do the Mets have a chance at the World Series this year? Also which President would you assassinate if you had to choose? Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
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Wrong Term Memory
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1 Wild Work Stories Will Make You Never Want To Work Again 13:50
13:50
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This was on Patreon ages ago. Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Lionel Messi: Chinese fury as superstar plays in Japan after missing Hong Kong match Nestlé axes classic Breakaway bar after 54 years Kumail Nanjiani says he needed therapy after bad reviews for Marvel's Eternals Snoop Dogg and Master P sue Walmart over cereal sabotage claim Actress Gina Carano sues Disney and Lucasfilm with Elon Musk's help Boeing: Bolts missing from door, says blowout report Bury chicken shop boss loses £12,000 in Tesla trademark row Tesla owners told not to wear Apple virtual reality headsets while driving Mount Everest: Climbers will need to bring poo back to base camp Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
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Wrong Term Memory
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This was on Patreon ages ago. Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Wrong Term Memory
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Charlie joins us this week to answer some of your questions Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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1 A man dialled 999 after eating too much kebab 51:50
51:50
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A man dialled 999 after eating too much kebab Post Office scandal: Ex-sub-postmistress wants money back, not apology Police in Thailand have arrested a woman whose pet lion was pictured going on a joyride in the streets of Pattaya. A wedding DJ has been jailed for 14 weeks after filming himself urinating on a 72-year-old cancer patient and posting the video online. Britain must train citizen army, military chief warns. General Sir Patrick Sanders warned that an increase in reserve forces alone "would not be enough". An Alabama death row inmate is expected to become the first person in the US to be executed with nitrogen gas, after losing last-minute appeals. Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
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1 Epstein's Island and Patron Questions 41:54
41:54
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Celebrities and former politicians are mentioned in evidence that formed part of Epstein accuser Virginia Giuffre's civil lawsuit against his former lover Ghislaine Maxwell in 2015. Many have not been accused of any wrongdoing. Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
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Do we like the 9 most Scottish things? Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Wrong Term Memory
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This was on Patreon ages ago Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Wrong Term Memory
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This was on Patreon ages ago. Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Wrong Term Memory
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We're having a wee break for a couple of weeks and will be back with you on the 7th January x Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Wrong Term Memory
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Happy Christmas from Jack & Colin. Hope you all have a wonderful time. We're having a wee break for a couple of weeks and will be back with you on the 7th January x Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
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