Raising the Baobab: Building Resilient Family Enterprises

The Secret Thoughts of CEO's Podcast

Tsitsi Mutendi is an internationally recognized Family Business Expert and Family Office Advisor (focused on building multigenerational family wealth). She is a third-generation family business owner, who has learnt how to build and grow business from her predecessors, but like many African family business owners, she has had to build her own businesses from the entrepreneurial spirit that has been cultivated over generations. Unlike the adage, shirt sleeves to shirt sleeves, she did not inherit financial wealth, but she did inherit the intellectual knowledge and the values of entrepreneurship, and now with the acumen she has learnt from the many families she has served and continues to serve, she hopes to pass wealth that becomes multigenerational to her own children and generations after. The family businesses that she has founded and co-founded and built include Mutendi Montessori and Dants Investments.

Over her career, she has been successful, and she has bagged many accolades, awards, and recognition to her contribution to various spaces in which she has established her work. She has also sat on numerous company boards and brought her worldly experience to help organizations gain a competitive edge and grow in profit, production, and expansion.

What You’ll Learn

● How the Baobab tree is a symbol of family businesses.

● Caring for the individual to care for the group.

● How to nurture the five capitals in our businesses.

Timestamps

· [05:27] Putting together the book.

· [07:50] Why the Baobab tree is unique.

· [18:40] Human capital.

· [22:25] Intellectual capital.

· [29:02] Social capital.

· [33:44] Spiritual capital.

· [35:33] Financial capital.

· [40:13] Thinking about long-term continuity.

Memorable Quotes

· “The sum of the whole is the individuals.” – Tsitsi Mutendi [19:20]

· “We are a result of people who made decisions before us.” – Tsitsi Mutendi [41:34]

Social Media

LinkedIn: Tsitsi Mutendi.

Facebook: Tsitsi Mutendi.

Instagram: @Tsitsi_Mutendi.

Websites

tsitsimutendi.com.

www.nhakalegacy.com.

Amazon.