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Metrics Matter, But Hearts Buy Shoes - Michael Ryan Wilson
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Manage episode 278362473 series 2818835
Indhold leveret af Tim Yeadon and Clyde Golden. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Tim Yeadon and Clyde Golden eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Michael Ryan Wilson is the Brand Creative Director at Finish Line in Boulder, Colorado, a national retailer of athletic shoes and apparel.
- Their mutual appreciation for the NBA
- When and why a brand should use influencers, or not
- Creating remote content during a pandemic
- Being in a high-risk group during COVID
- Working and being creative while battling cancer
- Michael’s origin story
- The need for technical training in the creative space
- The importance of making audacious things and winning hearts in brand marketing
- Respecting the power that creatives have over portrayals of people and products
- Representation and diversity in the design world
- Michael’s experience with race, and how the past year has changed his thinking
- How his wedding ended up on the front page of Reddit
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey program
22 episoder
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