))
S2 E10: Data Driven Marketing with Leading Response
Manage episode 319310839 series 2817726
Indhold leveret af Karl Hoover. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Karl Hoover eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
If you are a business owner relying on marketing to drive leads and revenue, using data as part of your marketing strategy is a must. Our guest on today’s show is the business development manager with Leading Response. Mike is helping financial experts plan and execute successful marketing strategies through empirical response data.
As a partner with FIG, Leading Response focuses both on digital and mail marketing, thinking outside the box to help advisors grow their lead generation. To them each business is a unique scenario with its own goals and values, their marketing material should reflect that. We’ll discuss data marketing, topics for seminars, direct mail, and more.
TIMESTAMPS:
1:30 – Favorite football team
2:11 – Leading Response
3:07 – Journey to Leading Response
4:46 – Why do they stand out?
5:50 – How they use data
10:19 – Marketing report
11:50 – Market saturation
14:54 – Pandemic changing direct mail
17:02 – Topics for dinner seminars
19:50 – Best practices for direct mail
24:10 – Topics to stay away from
26:40 – How to market events
28:58 – Leading Response partnership with FIG
30:14 – Removing your ego
ABOUT OUR GUEST: https://leadingresponse.com/
MORE INFORMATION:
47 episoder
Del
