))
Evan Slater and why surf marketing matters in the wave pool space
Manage episode 349128466 series 2813852
Indhold leveret af Bryan Dickerson. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Bryan Dickerson eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
While we’ve been watching the surf industry shrink since 2008 – it’s never quite come back to where it was – we’ve also been watching the wave pool space accelerate with nothing but limitless possibilities. In this episode we learn how Billabong and other surf brands are courting the wave pool space. Evan Slater, VP of Marketing at Billabong, shares his insight into the complexity of branding in the surf park space and why “there’s more to it than just getting as many people as possible to stand-up on surfboards.”
72 episoder
Del
