))
Sales Promotions are Like Fertilizer (Helpful & Dangerous)
Manage episode 373291402 series 2616172
Indhold leveret af Johnny Molson. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Johnny Molson eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
A little bit of fertilizer is ok.
Doing some sales promotions is ok.
Too much fertilizer and you'll fry your lawn.
Too many promotions, and you'll fry your brand.
Les Binet's comments on price promotions
https://www.marketingweek.com/les-binet-price-promotions-recession/
Consumer behavior information from Michelle Klotz
https://insidebe.com/articles/the-dangers-of-discounting/
55 episoder
Del
