Philippe Botteri from Accel – Making Your Own Luck & European Tech

Seedtable Podcast | European Tech, VC & Startups

#Tech #Entrepreneur #Business #Gonz Sanchez #European Tech #Technology #Seedtable #European Technology #Eu Tech #Tech Eu

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

for 4 år siden 36:00

MP3•Episode hjem

My guest today is Philippe Botteri.

Philippe is a partner at the venture capital firm Accel, and a co-creator of one of my favorite yearly reports on European tech, the Euroscape.

Philippe’s career as an investor is nothing short of breathtaking. From hits like Ui Path to Doctolib, he is one of the most renowned investors in Europe today, so it was an absolute pleasure to sit down with him and talk.

Our conversation is a bit shorter than usual, but don’t worry—Philippe delivers.

In just thirty minutes, we covered a whole bunch of topics: Luck and why everyone creates their own; what made Philippe realize, back in the early 2000s, that Europe was the place to be in for tech investment; The Euroscape report origin, and how it evolved over time; the decentralization of European tech hubs, and why that matters; what Philippe looks for in founders before he invests; and much much more.

I hope you enjoy this conversation, as much as I did.

32 episoder

Philippe Botteri from Accel – Making Your Own Luck & European Tech

Seedtable Podcast | European Tech, VC & Startups

13 subscribers

published for 4 år siden

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MP3•Episode hjem

My guest today is Philippe Botteri.

Philippe is a partner at the venture capital firm Accel, and a co-creator of one of my favorite yearly reports on European tech, the Euroscape.

Our conversation is a bit shorter than usual, but don’t worry—Philippe delivers.

I hope you enjoy this conversation, as much as I did.

32 episoder

#Tech #Entrepreneur #Business #Gonz Sanchez #European Tech #Technology #Seedtable #European Technology #Eu Tech #Tech Eu

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