EP 589: TikTok Shop 2024 - The Only podcast Episode You’ll Need To Listen To with Jordan West

Secrets To Scaling Your Ecommerce Brand

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We'll explore how integrating TikTok Shop with DTC strategies and Amazon can create a "halo effect" to boost sales across platforms. We'll also cover leveraging influencer and affiliate marketing, with tips on attracting top creators and why ads should wait until you've built a solid affiliate base.

In this episode, Jordan West is a seasoned eCommerce expert with extensive experience managing multiple brands and a deep knowledge of social commerce strategies. Since January, he has worked with over 50 brands and has gained valuable growth insights over the past decade.

Listen and learn in this episode!

Key takeaways from this episode:

• Combined Platforms Strategy:
  Leverage TikTok Shop, DTC, and Amazon for their combined sales boost (halo effect).
• Starting on TikTok Shop:
  Show strong sales to attract influencers and affiliates. Avoid ads before establishing affiliate marketing, as it’s currently less effective.
• Affiliate Marketing Tips:
  Recruit 100-200 affiliates to build brand ambassadors. Motivate them with potential earnings, especially when promoting competitive products like sleep gummies.
• Challenges for Canadian Companies:
  Overcome logistical hurdles by securing a US SIM card, VPN, and a US-based representative for TikTok Shop registration.
• TikTok Ads Strategy:
  Direct all ad traffic to TikTok Shop, not split with websites. Ensure compliance with strict shipping and use US-based fulfillment.
• Influencer and Affiliate Marketing:
  Prioritize long-term influencer collaborations, and motivate affiliates with incentives like trips or gift cards. Use bots like yucca.ai for efficient outreach.
• Content Creation:
  Create and test large volumes of content. Repurpose live shopping content and rely on quantity to find quality on TikTok.
• Case Study Insights:
  An example featured 89 ad sets with a $500 daily budget each for optimization.
• Live Shopping:
  A key strategy, similar to QVC for younger audiences like Gen Z and Millennials.
• Tools and Platforms:
  Use Social Snowball for influencer integration and manage affiliates through WhatsApp, Discord, SOREL, Incense Pro, and JoiN Brands.
• Outreach and Communication:
  Encourage influencer partnerships using a “story brand” approach, making influencers the heroes in the messaging.
• Strategic Ad Usage:
  Utilize spark ads often, test content on your own pages, and include gifting to influencers in your budget.
• Optimizing ROAS:
  Know your breakeven ROAS and focus on creating high-quality content to scale effectively.
• Future of Social Commerce:
  Social commerce is the next major trend in shopping, with significant growth potential.
• Industry Experience:
  Jordan’s strategies reflect his extensive industry experience, affirming TikTok Shop’s importance for brand growth.
• Giveaway Incentive:
  Participants were encouraged to stay engaged for a chance to win a TikTok Shop setup.

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