The Unexpected Audience Pivot for Nate’s Tool

Searching For SaaS

#Tech #Entrepreneur #Business #Searching For SaaS

28:30

We're trying something different this week: a full post-show breakdown of every episode in the latest season of Black Mirror! Ari Romero is joined by Tudum's Black Mirror expert, Keisha Hatchett, to give you all the nuance, the insider commentary, and the details you might have missed in this incredible new season. Plus commentary from creator & showrunner Charlie Brooker! SPOILER ALERT: We're talking about the new season in detail and revealing key plot points. If you haven't watched yet, and you don't want to know what happens, turn back now! You can watch all seven seasons of Black Mirror now in your personalized virtual theater . Follow Netflix Podcasts and read more about Black Mirror on Tudum.com .…

for ca. et år siden 28:11

MP3•Episode hjem

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 09, 2025 06:41 (14d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Today we talk about a tool Nate’s been working on and who the target market is. Josh has some great insights on how to hone this idea for better growth. This is episode 109

126 episoder

The Unexpected Audience Pivot for Nate’s Tool

Searching For SaaS

20 subscribers

published for ca. et år siden

Del

MP3•Episode hjem

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 09, 2025 06:41 (14d ago)

Today we talk about a tool Nate’s been working on and who the target market is. Josh has some great insights on how to hone this idea for better growth. This is episode 109

126 episoder

#Tech #Entrepreneur #Business #Searching For SaaS

Alle episoder

1
5 Ideas to Find First Customers in 2026 41:27

for 15 dage siden41:27

41:27

Today on the show Nate shares how the customer interview pipeline is going. Josh weights in with some modern strategies on how to make contact with Nate's target audience. Links: - Jason Lemkin GTM - https://open.spotify.com/episode/1ol2xgMUUlkFSC9SfwTONl?si=1341698660ee46e2 - Jason Lemkin ChatBot - https://www.delphi.ai/saastr/talk This is episode 124…

1
Lighting Bolts, Anti-sales Calls, and Removing Steps 32:19

for 29 dage siden32:19

32:19

Today on the show, we talk about finding killer features in customer interviews and avoiding sales triggers with customers. Finally, we dig into the age old adage that successful solutions remove steps for the customer. Links: My First Million - AI App - https://www.youtube.com/watch?v=6NZ8-WQGb-g James Clear Article - https://jamesclear.com/great-speeches/a-journey-on-the-information-highway-by-evan-williams This is episode 123…

1
What is a growth team? and Nate’s Frustration with Cold Outreach 38:34

for 8 weeks siden38:34

38:34

Today on the show, we talk about the place of growth teams as Josh talks about his business. Nate’s frustrated with cold outreach and Josh gives some tips to improve the odds. This is episode 122

1
8 Concepts to Improve Odds of SaaS Success 38:03

for 10 weeks siden38:03

38:03

Today on the show Nate & Josh pull together some credible ideas on how to improve our odds of success building a SaaS. In a world of conflicting advice, we’re looking for repeatable, credible advice from people who have actually been successful in the trenches. Links: - My First Million: https://www.youtube.com/watch?v=qkcFcwb6mk0&list=PLWloxQyF_2n4aCanY4Y45HLTY2zoeZF8U&index=9 - Jason Cohen: https://longform.asmartbear.com/startup-drake-equation/ - Lenny Podcast: https://www.lennysnewsletter.com/podcast This is episode 121…

1
Studying competition isn’t the answer 37:18

for 12 weeks siden37:18

37:18

Today on the show Nate’s found a market, but feels like the competition is too good. Josh doesn’t think so and points out some ways to uncover opportunities. Links: https://userlist.com/podcast/bullseye-customer-research-with-michael-margolis/ https://www.lennysnewsletter.com/p/finding-your-bullseye-customer-michael-margolis https://www.systm.co/post/how-to-write-the-perfect-headline-for-your-landing-page…

1
Narrowing the Search by Flipping the Focus 35:22

for 14 weeks siden35:22

35:22

Today on the show Josh and Nate talk about narrowing the search for a new SaaS. They recap Josh’s bootstrap business idea search framework and discuss a new focus to help narrow the search field. Links: - https://x.com/hnshah/status/1875997046219645270?t=6EfbrvsoqwuaBeIk41E9cQ&s=19 This is episode 119…

1
Nate’s Got Big News! 42:52

for 17 weeks siden42:52

42:52

Today on the show, we discuss some big changes for Nate and Josh weighs with his method for validating early stage bootstrapped business ideas. This is episode 118

1
Go/no-go on conference attendance as a busy startup founder 36:37

for 20 weeks siden36:37

36:37

Today on the show Josh and Nate talk about conferences and reasons why a startup founder may or may not choose to attend. They dive into customer discovery, early marketing approaches, and language market fit. Links: Marketing Against the Grain: https://open.spotify.com/episode/5AVbuUGM7MftTFVAf86RTT Market / Language Fit: https://review.firstround.com/finding-language-market-fit-how-to-make-customers-feel-like-youve-read-their-minds/ ChatGPT Customer Interviews: https://www.systm.co/post/can-chatgpt-replace-customer-interviews AI Customer Exploration: https://www.app.supercopy.ai/ This is episode 117…

1
Two-Time SaaS Operator Aaron Weiche Shares Tactics, Strategy and His Story 59:21

for 22 weeks siden59:21

59:21

Today, we chat with Aaron Weiche co-founder of LeadFerno and CEO at GatherUp. Aaron shares his take on the current SMB market, how he grew LeadFerno, GatherUp and his strategy for the future. You can find Aaron at https://www.linkedin.com/in/aaronweiche/

1
Yay traction! But how should Nate respond to the “do you white-label” question? 30:15

for 26 weeks siden30:15

30:15

Today on the show we talk about responding to partnership inquiries. We go through everything from white labelling, reselling, affiliates and specific customization. Josh shares some of his experience from the trenches as we think through these ideas. This is episode 115

1
15yrs+ growing LessAnnoyingCRM with cofounder Tyler King 47:07

for 30 weeks siden47:07

47:07

Today, Tyler King shares the ups and downs of growing his SaaS over the last 15yrs+. We dig into the origin of LessAnnoyingCRM, mistakes they made along the way and how they currently look at the world. Tyler is a great guy and was very open about sharing his story. Enjoy! You can find Tyler at: - Twitter: https://x.com/TylerMKing - Company: https://www.lessannoyingcrm.com/ - Podcast: https://www.startuptolast.com/ This is episode 114…

1
Putting Market Research in it’s Box 28:47

for 34 weeks siden28:47

28:47

Today, we talk about our methods and approach to competitive and technical research. Let’s dive in! This is episode 113

1
Luggage, Soup and an Unexpected Marketing Dilemma 36:37

for 38 weeks siden36:37

36:37

Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food. We also discuss the most urgent question your startup needs to answer: Why Buy Now? This is episode 112 Links: Bags Fly Free vs Soup is Good Food https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bags-fly-free-and-soup-is-good-food/ Dave Kellogg Podcast https://open.spotify.com/episode/1Jozji543Svs2oj9x1wfPK Ruben Gamez on Twitter https://twitter.com/earthlingworks/status/1815165607144513572 Why Buy Now? The Most Urgent Question Your Startup Needs to Answer https://medium.com/unusual-ventures/why-buy-now-the-most-urgent-question-your-startup-needs-to-answer-1492e1bc2ea0…

1
Double down, Give up or Something else? 33:32

for 40 weeks siden33:32

33:32

Today we’re talking about personal strengths, weaknesses and where to focus your attention. Nate & Josh are pretty sure they’re uncommon approach works much better than the status quo. This is episode 111

1
‘People don’t change’ might just change you 32:12

for 42 weeks siden32:12

32:12

Today on the show we talk about patterns in prospects, co-workers and even our families that change how we approach sales, management and life. It’s a full bag of truisms that have impacted us in unexpected ways. This is episode 110

Searching For SaaS

1
The Unexpected Audience Pivot for Nate’s Tool 28:11

for 44 weeks siden28:11

28:11

Today we talk about a tool Nate’s been working on and who the target market is. Josh has some great insights on how to hone this idea for better growth. This is episode 109

Searching For SaaS

1
Josh’s Odd Listening Tour Leads to an App Idea 44:35

for 46 weeks siden44:35

44:35

Today on the show we talk about the non-saas podcasts Josh has been listening to and how this has changed his perspective. All this learning has Josh thinking of a new app idea that he shares with us towards the end of the episode. This is episode 108

Searching For SaaS

1
Success in 3 Market Types 37:27

for 48 weeks siden37:27

37:27

Some market areas seem to be consistently successful while others are not :thinking_face:. We dive into what those successful areas are and what it’s like to run a company there. We also get a sneak peak into Josh’s experience with Arc for Windows. Link: https://www.saastr.com/how-do-i-start-a-successful-saas/ This is episode 107…

Searching For SaaS

1
Growing Status List Again? 34:55

for 50 weeks siden34:55

34:55

Today, Nate & Josh talk about what can be done to grow Status List. Messages to be clarified, trust signals to be added, pricing to be improved. There’s a lot to get through in this episode! This is episode 106

Searching For SaaS

1
Colleen Schnettler is building a new product 33:34

for 52 weeks siden33:34

33:34

Today on the show we talk to our friend Colleen about her SaaS journey, her latest product for the reporting space and her thoughts on getting from 0 to 1. This is episode 105

Searching For SaaS

1
Nate’s Emerging vs Commodity SaaS 37:46

for 1 year siden37:46

37:46

Today we talk about two products, one in an emerging market, one in a commodity and the challenges with each. This is episode 104

Searching For SaaS

1
Why customers have complicated feelings about churning 34:32

for 1 year siden34:32

34:32

Today we dig into the complex feelings of customers. A company could be on the way in, the way out or about to be dropped like a hot potato by it's customers. This is episode 103

Searching For SaaS

1
Chris Savage: Building brand to meet early market needs over 18 years 57:33

for 1 year siden57:33

57:33

Today, Chris Savage from Wistia joins us to talk about all things brand and video. We walk through Chris' journey building the brand of Wistia, making technical bets and navigating changes in the market. You don't want to miss this one! This is episode 102

Searching For SaaS

1
Should apprenticeship make a comeback? 36:06

for 1 year siden36:06

36:06

Today, we talk about the practise of apprentices and how we could benefit from that today. This is episode 101

Searching For SaaS

1
What we liked, what we’d change after 100 episodes 30:07

for 1 year siden30:07

30:07

Can you believe it?! Today we’re celebrating 100 episodes of Searching for SaaS! Nate & Josh take a trip down memory lane and look at fun times, great guests and things we’d change. Join us for the centennial episode of S4S 🎉

Searching For SaaS

1
Experiments to help Nate grow MRR, Josh tests Pricing Changes 43:00

for 1 year siden43:00

43:00

Today on the show we dig into Josh’s year long project to update pricing for his company. We also get an update from Nate on Testing Taxi growth and the guys talk about experiments Nate could try to grow MRR. This is episode 99

Searching For SaaS

1
Nate’s 2 month Sales challenge! 38:12

for 1 year siden38:12

38:12

On the show today, we talk about marketing Nate’s testing project from 0 to 200MRR. Josh has lots of questions. Let’s start off 2024 with a bang! This is episode 98

Searching For SaaS

1
Talking to competitors: insightful or terrible? 34:07

for 1 year siden34:07

34:07

Today we discuss how to balance the nuance of what info to discuss, what insights we can gain, and how to mentally prepare for a meeting like this. This is episode 96

Searching For SaaS

1
Mistakes on CMS Choices and Josh’s No-Code Project 36:28

for 1 year siden36:28

36:28

Today on the show we talk about tech for marketing sites (wordpress, headless CMS, web flow…) and Josh tells us about his experience building a little no-code project. Links: Jesse Hanley https://twitter.com/jessethanley This is episode 95

Searching For SaaS

1
Business Retreats & Building Community 34:53

for 1 year siden34:53

34:53

On the show this week, we talk about business retreats and why some are so great! There are things we love, and things we’d rather avoid and today we talk about it all. This is Episode 94

Searching For SaaS

1
A/B Testing Tools, Approaches, and Experiment Logs 38:47

for 1 year siden38:47

38:47

Today on the show we dive into the world of A/B testing and the tools around that. This is episode 93

Searching For SaaS

1
Quick takes on Categories, WOM and Frameworks 41:42

for 1 year siden41:42

41:42

On the show this week we share our quick takes on category creation (Christopher Lockhead), word of mouth, abandoning business frameworks and Google Podcasts shutdown. Links - Lenny’s Podcast (https://www.lennysnewsletter.com/podcast) - Category creation - https://www.lennysnewsletter.com/p/how-to-become-a-category-pirate-christopher#details - WOM - https://www.lennyspodcast.com/how-to-drive-word-of-mouth-nilan-peiris-cpo-of-wise/ - Frameworks - https://commoncog.com/reality-without-frameworks/ This is episode 92…

Searching For SaaS

1
Colin Nederkoorn on growing Customer.io, pricing and branding 52:45

for 2 years siden52:45

52:45

Today on the show we’re joined by Colin from Customer.io. He takes on the journey of building an integrated messaging platform and his thoughts on pricing and branding. Colin’s Twitter: @alphacolin This is episode 91

Searching For SaaS

1
4 Validation Strategies and Honing Value Props 43:14

for 2 years siden43:14

43:14

Today on the show, we dive into 4 validation strategies Lenny Rachitsky suggested in a recent newsletter. Nate & Josh lean into what’s worked for them and which methods they think are the most effective. Lenny’s article: https://www.lennysnewsletter.com/p/how-to-validate-your-b2b-startup This is episode 90…

Searching For SaaS

1
Brainstorming Marketing Strategy for Testing Taxi 40:31

for 2 years siden40:31

40:31

Today on the show Nate & Josh look at Testing Taxi and how to reach the audience - and which audience to go after. We also dive into some side tunnels with messaging and early MVPs. Buckle up, this is a good one! Links: - https://www.linkedin.com/posts/heyrobk_voice-of-the-%3F%3F%3F%3F%3F%3F%3F%3F-voice-of-activity-7101581893774573568-tdtv/ - https://sparktoro.com/blog/modern-content-marketing-your-new-growth-flywheel/ This is episode 89…

Searching For SaaS

1
Swipe files, finding your spirit animal 33:37

for 2 years siden33:37

33:37

On the show today, Josh tells us all about Swipefiles, how it helps his creative process and his team. We also into how Josh tracks interesting companies and ideas. Links: - Corey Haines: https://twitter.com/coreyhainesco This is episode 88.

Searching For SaaS

1
Josh and Nate talk Value Props for Testing Taxi 39:15

for 2 years siden39:15

39:15

Today on the show, we dive into value propositions and how to to make better ones. We dive into Nate’s value prop for Testing Taxi and how it could be improved. Links: https://www.youtube.com/watch?v=oICXfZg68x0 This is episode 87

Searching For SaaS

1
How Nate and Josh keep themselves aligned on the “Right Things” to do 39:43

for 2 years siden39:43

39:43

Today we dig into the tools and habits we use to stay on top of things and prioritize the right things. Josh comes at it from the angle of working with a team, while Nate is in the ever changing landscape of consulting clients. This is episode 86

Searching For SaaS

1
Luca makes a huge pricing change 47:40

for 2 years siden47:40

47:40

Today we talk to Luca from Customerly.io about last month's huge pricing change. He walks us through the thinking behind it and discussed previous pricing choices he'd never do again. Join us for a great chat about everything pricing. You can find Luca at https://twitter.com/iLucaMicheli, and the pricing we're discussing at https://www.customerly.io/pricing/ This is episode 85…

Searching For SaaS

1
What Nate learns by embedding himself in a community 34:22

for 2 years siden34:22

34:22

Today we talk about embedding in a customer community. Nate gives an update on Testing Taxi and Josh weights in. Join us for a good discussion on the early stages of customer development. This is episode 84

Searching For SaaS

1
Founders with Strong Opinions 31:16

for 2 years siden31:16

31:16

Today, we explore some strong opinions of serial entrepreneur, Hiten Shah (https://twitter.com/hnshah). We dig into our own ways of thinking differently and how strongly we express that. This is episode 83

Searching For SaaS

1
Why Nate and Josh slow their roll on AI 34:25

for 2 years siden34:25

34:25

On the show today Nate and Josh talk about AI and why we aren't jumping in with both feet. This is episode 82

Searching For SaaS

1
Keeping successful partnerships aligned (in business + life) 33:49

for 2 years siden33:49

33:49

Today on the show, we dig into partnerships - what makes them work and what doesn’t, what keeps them alive and what undermines them. Josh has had over 5 partnerships and he weighs in on some of the insights he’s uncovered. Further reading: - https://joshho.substack.com/p/staying-aligned-on-the-big-things This is episode 81…

Searching For SaaS

1
To Build in Public or Not to Build in Public 40:00

for 2 years siden40:00

40:00

Today on the show we have Mike from Wafris talking about his fledgling internet security company and how he's using social media to get off the ground. We explore where social is working for Mike and what he can do to get even more reach. Links: - https://wafris.org/ - https://wafris.org/ip-lookup This is episode 80…

Searching For SaaS

1
Designing a High Touch Signup Flow 40:14

for 2 years siden40:14