What is Google EAT and what’s happening to make it EEAT?

Search Engine Optimization (SEO) Tips and Tricks

#Business #Search Engine Optimization #Search Engine Optimization (SE

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

for 2 år siden 9:25

M4A•Episode hjem

In this episode of the Search Engine Optimization Tips and Tricks podcast, Tim covers Google’s EAT (now EEAT) acronym and why it’s important for ranking your content in the search results pages.

44 episoder

Search Engine Optimization (SEO) Tips and Tricks

What is Google EAT and what’s happening to make it EEAT?

Search Engine Optimization (SEO) Tips and Tricks

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published for 2 år siden

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M4A•Episode hjem

In this episode of the Search Engine Optimization Tips and Tricks podcast, Tim covers Google’s EAT (now EEAT) acronym and why it’s important for ranking your content in the search results pages.

44 episoder

#Business #Search Engine Optimization #Search Engine Optimization (SE

Alle episoder

Search Engine Optimization (SEO) Tips and Tricks

1
Actionable Marketing Tips for Every Industry with CEO Joshua Brown 1:11:24

for 21 weeks siden1:11:24

1:11:24

In this episode of SEO Tips and Tricks with Tim Jennings, I sit down with Soulheart CEO and Founder Joshua Brown to dive into powerful marketing strategies that any business can use. Using an imaginary CrossFit gym as our example, Joshua breaks down specific, actionable steps to build brand awareness, engage customers, and boost visibility online. Whether you’re in fitness or any other industry, this episode is packed with versatile insights to help you take your marketing to the next level!…

Search Engine Optimization (SEO) Tips and Tricks

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Beyond the Search: When SEO Shouldn’t be in the Spotlight 1:27:40

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1:27:40

In this episode of SEO Tips and Tricks with Tim Jennings, we’re joined by Joshua Brown, CEO of Soulheart, to discuss why SEO isn't always the most important part of a successful marketing strategy. While SEO can drive organic traffic and visibility, there are times when shifting focus to other marketing areas can create bigger wins. Joshua shares insights on how to recognize when SEO should take a backseat, which strategies can make the most impact in those moments, and how to build a balanced approach to digital marketing. Tune in to learn how to prioritize marketing efforts effectively, whether you're just starting or looking to refine your strategy beyond SEO.…

Search Engine Optimization (SEO) Tips and Tricks

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March 2024 Google Algorithm Update Explained 8:57

for 1 year siden8:57

8:57

This month, Google announced that they began rolling out yet another core update to their algorithm. This update is targeting sites they consider to be spam. Unfortunately, there is a lot of wrong information getting passed around about this update. In this episode, Tim explains what the algorithm is doing and the two biggest myths circulating the SEO community about this update.…

Search Engine Optimization (SEO) Tips and Tricks

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Disavowing Links, Is It Worth The Risk? 8:15

for 1 year siden8:15

8:15

In today’s episode of the SEO Tips and Tricks Podcast with Tim Jennings, Tim talks about the highly debated Disavow Tool and tells you when you should disavow a backlink and when you shouldn’t disavow a backlink.

Search Engine Optimization (SEO) Tips and Tricks

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Going Beyond SEO to Turn Your Website into a Marketing Machine 3:27

for 1 year siden3:27

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Learn how you can take your website and marketing efforts to the next level!

Search Engine Optimization (SEO) Tips and Tricks

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Huge announcement!!! 2:35

for 1 year siden2:35

2:35

Get Soulheart Circle for 50% off!!!

Search Engine Optimization (SEO) Tips and Tricks

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October 2023 Google Spam Update Explained 18:36

for 2 years siden18:36

18:36

Following the August 2023 core update and September's Helpful Content update, we're now in the midst of Google's October Spam algorithm update. These algorithm updates are pivotal in ensuring user satisfaction by adapting to evolving user behavior, combating spam, harnessing new technologies, and maintaining relevance. Listen to this episode if you want to succeed against the algorithm update because Tim covers just that!…

Search Engine Optimization (SEO) Tips and Tricks

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Google’s Game-Changer: Ai Generated Content Gets a Green Light 7:18

for 2 years siden7:18

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Learn how Google’s latest decision signals a transformative shift in the world of content creation, blurring the lines between Ai and human writers.

Search Engine Optimization (SEO) Tips and Tricks

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Navigate Local SEO Success: Unraveling the Magic of the GMB Everywhere Extension 9:07

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Discover the power of GMB Everywhere, a Chrome Extension that will level-up your local SEO efforts. This extension automates SEO tasks, making it accessible for beginners and indispensable for seasoned professionals.

Search Engine Optimization (SEO) Tips and Tricks

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SEO Adventure Awaits: Discover the Trends for Chrome Extension 9:30

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Today we will be reviewing a Chrome Extension that will help you with your SEO efforts. This extension can show you valuable search data for a specific keyword, the trends that are happening with that keyword, can alert you when the keyword has a surge in interest, and even provide you with new keyword and content ideas to focus on.…

Search Engine Optimization (SEO) Tips and Tricks

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SEO Website Audits (Part 4) 8:07

for 2 years siden8:07

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In this episode, we delve into the significance of backlinks, the art of auditing them, and leveraging the audit for website enhancement. Tune in to uncover the secrets of optimizing your site's performance through effective backlink management.

Search Engine Optimization (SEO) Tips and Tricks

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SEO Website Audit (Part 3) 16:42

for 2 years siden16:42

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In the third episode of our SEO Website Audit series, Tim explores the world of Technical Audits. Get tips for how to conduct a comprehensive technical seo audit, discover tools to help you perform the technical audits, and shares valuable insights that will help your website more easily be found by search engines like Google.…

Search Engine Optimization (SEO) Tips and Tricks

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SEO Website Audit (Part 2) 27:34

for 2 years siden27:34

27:34

On the second episode of the SEO Website Audit series of the Search Engine Optimization podcast, Tim shares some tips for conducting an Onsite SEO Audit. IF you want exclusive resources that we don’t share anywhere else then head over to https://soulheart.co/seo

Search Engine Optimization (SEO) Tips and Tricks

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SEO Website Audits (Part 1) 12:33

for 2 years siden12:33

12:33

In this new series, Tim will be going over the various components of a thorough website SEO audit. He will break down each component, give you tips on what to look for, tips on what to fix immediately, and much more!

Search Engine Optimization (SEO) Tips and Tricks

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ChatGPT Prompts For SEO (Part 4) 14:44

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