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EP. 110 - ABM Debate with Tim Davidson: Intent Data, Platforms, and Pilot Programs

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Manage episode 446121364 series 3597488
Indhold leveret af Mason Cosby. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Mason Cosby eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of Scrappy ABM, Mason Cosby joins a lively debate with Tim Davidson on various aspects of Account-Based Marketing (ABM). The episode is structured as a three-round debate covering intent data, ABM platforms, and pilot programs, offering diverse perspectives and insights for ABM enthusiasts.

Best Moments:

(03:02) Round 1: Debate on the effectiveness of intent data

(08:38) Round 2: Discussion on the value and necessity of ABM platforms

(14:14) Round 3: Debate on investment strategies for pilot programs

  continue reading

156 episoder

Artwork
iconDel
 
Manage episode 446121364 series 3597488
Indhold leveret af Mason Cosby. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Mason Cosby eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of Scrappy ABM, Mason Cosby joins a lively debate with Tim Davidson on various aspects of Account-Based Marketing (ABM). The episode is structured as a three-round debate covering intent data, ABM platforms, and pilot programs, offering diverse perspectives and insights for ABM enthusiasts.

Best Moments:

(03:02) Round 1: Debate on the effectiveness of intent data

(08:38) Round 2: Discussion on the value and necessity of ABM platforms

(14:14) Round 3: Debate on investment strategies for pilot programs

  continue reading

156 episoder

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