E 501: How April Showers Used the AfroUnicorn Lifestyle Brand, Entered Beauty and Created a Movement
Manage episode 423008837 series 3560247
April Showers, founder of Afro Unicorn, shares her journey of building a lifestyle brand that celebrates the uniqueness and magic of women and children of color. Afro Unicorn offers a wide range of products, from apparel to haircare to consumables, and aims to be present in every aspect of people's lives. April discusses how she entered the beauty industry after receiving emails from buyers at Walmart and CVS, and the importance of finding the right partners and manufacturers. She emphasizes the need for consistency, a strong work ethic, and a clear why when starting a business.
31 episoder