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'The Art of Selling a Premium Product' with Usman Gulfaraz
Manage episode 418346925 series 3574308
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Welcome to the Scale with Strive podcast, the place where you come to listen to some of the world’s most influential leaders of the SaaS industry. 🚀
I am your host, Adam Richardson and on today’s podcast, I’m excited to speak with Usman Gulfaraz!
With a strong pedigree background in the Tech Sales Space, Usman has worked for companies such as Oracle, Shape Security, Tessian and is now currently the CRO at Speechmatics, a Series B funded 'Speech to Text' AI Platform.
Some of my key takeaways from our conversation were:
💡 The challenges and sacrifices of being a top performing Sales Rep.
💡 Selling a Premium Product – the Process, Marketing and Product Development required.
💡 And of course, Usman's philosophy around hiring great Sales Reps.
Let’s Dive in!
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Watch the episode on YouTube 🎥 –https://youtu.be/tG4JBn_xIiY
Connect with Usman here - https://www.linkedin.com/in/usman-gulfaraz-4447807/
Connect with Adam here - https://www.linkedin.com/in/saasheadhunter/
Learn more about Strive here - https://scalewithstrive.com/solutions/
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11:47 Keys to Success in Sales
19:57 Navigating Sales Challenges With Oracle
31:22 Positioning as a Premium Solution
41:07 Thought Leadership and Market Segmentation
50:08 Sales Process and Execution Strategies
58:13 Sales Pipeline and Product Development Strategies
1:14:37 Building Success Through Forward-Thinking
Kapitler
1. 'The Art of Selling a Premium Product' with Usman Gulfaraz (00:00:00)
2. Influential Leaders in SaaS Industry (00:00:14)
3. Keys to Success in Sales (00:11:47)
4. Navigating Sales Challenges With Oracle (00:19:57)
5. Positioning as a Premium Solution (00:31:22)
6. Thought Leadership and Market Segmentation (00:41:07)
7. Sales Process and Execution Strategies (00:50:08)
8. Sales Pipeline and Product Development Strategies (00:58:13)
9. Contractor Selection Based on Education (01:07:18)
10. Building Success Through Forward-Thinking (01:14:37)
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