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S01E07 From Print to Digital Guru: Building a Thriving Marketing Ecosystem with Boyd Petersen
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Welcome to episode 7 of the Scale Savvy Podcast.
In this episode, Erin Mathie welcomes Boyd Petersen. Boyd started in business young, selling greeting cards and later owning businesses that advertised their own products. He grew frustrated with limited advertising options and sought more flexibility for businesses.
In 1998, he bought a community newspaper and implemented programs to give businesses more control over their advertising. He expanded his reach by working with local chambers and built a reputation for connecting businesses with each other. Recognizing the rise of digital marketing, he created a digital agency within the newspaper to offer a wider range of marketing solutions. This approach helped him grow the business significantly before selling it in 2014.
Since then, Boyd has focused on helping businesses with marketing plans, training entrepreneurs, and writing business books. He remains passionate about helping businesses succeed and enjoys sharing his knowledge and insights.
Get ready for an inspiring conversation as Boyd shares his unique journey to success and the challenges he has faced along the way.
If you are looking to take your existing business to the next level, this episode is packed with actionable takeaways that will equip you to scale your business with confidence.
Don't miss this opportunity to learn from the best and gain the knowledge you need to achieve your growth goals. Join us again next week and be sure to check out our previous episodes.
Check out his business resource page at:
Contact info:
Find him at these social media sites:
Facebook: https://www.facebook.com/boyd.petersen1
LinkedIn: https://www.linkedin.com/in/boydpetersen/
Twitter: http://www.twitter.com/boydpete
Pinterest: @Boydpetersen
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