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Scaling Marketing Agencies with Robin Alex, GoHighLevel Co-Founder
Manage episode 382420740 series 3147210
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Welcome to SaaSBusinessSecrets.com Podcast
In today's episode with GoHighLevel co-founder Robin Alex, Stacia Kennedy dives into the world of SaaS agencies and how HighLevel plays a key role in simplifying and growing them.
Recurring Revenue Magic: Discover how the secret sauce to success is turning your services into a recurring revenue model. Forget the "one-off" deals and start creating services that generate steady income month after month.
Utility-Style Software: HighLevel aims to be the go-to software tool that clients can't live without. It's about becoming an essential part of their business operations, keeping clients happy, and the revenue flowing.
What's the Right Price? There's no one-size-fits-all pricing model. It depends on your clients and the value you bring to the table. Smaller businesses may be comfortable in the $100-$300 per month range, while bigger players might be ready to fork out thousands.
Automation Nation: Automation is your BFF. Automate as much as you can to save time and reduce the need for manual work. It's all about efficiency.
Ask Questions: The power of asking questions can't be underestimated. Want to know what clients need and how to price your services? Ask them! Questions like "What's your cost per lead?" can provide crucial insights.
To Scale or Not to Scale: Scaling your business depends on the path you're on. Some can stick to the niche and keep the team small, while others may opt to expand their team or get some outside help for complex services.
Productized Services: Making your services look like neatly wrapped products can keep things simple and prevent scope creep. Clients love simplicity.
Boundaries & Balance: Entrepreneurs can be all over the place, wanting to try new things. But remember why you started this journey: to regain control of your time and life. No need to start over; keep mastering what you've got.
In this episode, Stacia and Robin cover what you need to know about running a SaaS agency, making HighLevel work for you, and achieving that sweet balance in your entrepreneurial life. Want to learn more? Get access to our free training http://staciakennedy.com
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