RTP podcast

#Tech #Randstad Technologies New Zealand

28:17

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

RTP

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Lifting the visibility of the data industry, our podcast will provide you with the latest insights and developments of this ever-evolving topic.

9 episoder

RTP

updated for 5 år siden

Del

Serier hjem•Feed

Lifting the visibility of the data industry, our podcast will provide you with the latest insights and developments of this ever-evolving topic.

9 episoder

#Tech #Randstad Technologies New Zealand

所有剧集

1
Ep 8. Stephen Clark 36:02

for 5 years siden36:02

36:02

Chief Data Officer at NZ Transport Agency, Stephen Clarke, discusses the NZ data industry with Rich.

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Ep. 7. Craig Jones 33:10

for 5 years siden33:10

33:10

Craig Jones from Stats NZ

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Ep 6. Sam Daish 29:57

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29:57

Sam talks to Dave and Rich about all things data.

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Ep. 5. Ali Khan 24:26

for 5 years siden24:26

24:26

Dave and Rich sit down with Ali Khan

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Ep 4. Paulo Gottgtroy 31:18

for 5 years siden31:18

31:18

Dave and Rich are sitting down with Paulo Gottgtroy - Chief Data Scientist at Air New Zealand.

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Ep 3. Zahraa Almulla 22:50

for 5 years siden22:50

22:50

Zahraa Almulla from KPMG Lighthouse in Auckland joins Dave and Rich in the studio.

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Ep 2. Cyrus Facciano 24:30

for 5 years siden24:30

24:30

Leveraging the knowledge of data experts can help optimise how your business operates in the digi-sphere. Cyrus Facciano, a founder of X is Y, is a thought leader in the area of data and analytics and is here to discuss the value of data extraction and how it can skyrocket your company's efficiency.

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Ep 1. Habib Baluwala 15:25

for 5 years siden15:25

15:25

In this podcast Dave and Rich are joined by Habib Baluwala, the Chapter Lead DS at Spark, takes us on a journey to help us understand why deciphering the story which the data is telling you can help you extract the most value for your company. Naturally, having a full understanding of this allows you to make more informed decisions.…

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RTP - Introduction 8:35

for 5 years siden8:35